A common challenge for brand tracking is ensuring the research programme stays relevant to the brand’s current environment. In this video Quantitative Research Directors Karen Swords and Vicky McLellan outline this and some other key challenges of conducting a successful tracking study and how to overcome them.
Download our latest infographic, which offers an introduction to the real-world patient insights collected by our Therapy Watch Lupus study. Research Partnership
Head of Therapy Watch, Helen Parfitt and Head of Living With, Mariel Metcalfe, investigate Lupus from the perspective of both healthcare professionals and patients using data from our syndicated products. Research Partnership
Download our curated collection of case studies and other useful resources that illustrate how we apply the principles of behavioural science in our research design. Research Partnership