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Case study: How we iteratively tested and refined payer value messages
Find out how we helped our client to enrich their understanding of the value message trade-off choices and preferences made by payers
Our client was preparing to launch a treatment for a rare disease, Condition X. Research was required to enrich their understanding of the value message trade-off choices and preferences made by payers. The refined value messages would be fed into payer value materials.
Read the full case study here: https://bit.ly/3IaUerH
Company Details
Research Partnership
+44 (0)20 8069 5000
Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom
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