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Case study: Opportunity Assessment for a Rare Disease Product in Emerging Markets
Using in-depth-interviews to determine how to maximise the commercial opportunities in different emerging markets
We have recently produced a guide to conducting effective
market research in rare diseases, based on our experience in a broad number of
disease areas.
Our client had a product indicated for a rare Haematology disease. Whilst this product was successfully launched in over 40 countries globally, it had a limited presence in many emerging markets. Our client needed to conduct market research in order to determine how to maximise the commercial opportunities in each of these different emerging markets.
Read the full case study here:
http://www.researchpartnership.com/news/2015/11/case-study-opportunity-assessment-for-a-rare-disease...
Our client had a product indicated for a rare Haematology disease. Whilst this product was successfully launched in over 40 countries globally, it had a limited presence in many emerging markets. Our client needed to conduct market research in order to determine how to maximise the commercial opportunities in each of these different emerging markets.
Read the full case study here:
http://www.researchpartnership.com/news/2015/11/case-study-opportunity-assessment-for-a-rare-disease...
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