Case study: Opportunity Assessment for a Rare Disease Product in Emerging Markets
Using in-depth-interviews to determine how to maximise the commercial opportunities in different emerging markets
We have recently produced a guide to conducting effective
market research in rare diseases, based on our experience in a broad number of
disease areas.
Our client had a product indicated for a rare Haematology disease. Whilst this product was successfully launched in over 40 countries globally, it had a limited presence in many emerging markets. Our client needed to conduct market research in order to determine how to maximise the commercial opportunities in each of these different emerging markets.
How rare are rare diseases in China? Download this infographic to find out more and how we can offer guidance for pharma companies to consider. Research Partnership