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Case Study: Using ‘Journey to the Future’ projective techniques to understand evolving customer expectations
Our client was developing a portfolio of innovative treatments and was in the process of recruiting a sales force to support the promotion of this portfolio. Research was required to help our client understand the evolving customer expectations from their sales force within this dynamic environment.
http://www.researchpartnership.com/news/2016/08/case-study-projective-techniques/
http://www.researchpartnership.com/news/2016/08/case-study-projective-techniques/
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