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Connected Patients - Adopting a patient-centric approach in emerging markets
The concept of patient centricity and putting the patient at the heart of care is being widely adopted by the healthcare industry – the general consensus being that it’s going to be critical to future success.
Many pharmaceutical companies do more now for patients than just deliver safe and effective drugs – they offer support beyond the pill such as utilising digital technology to engage patients But very often the focus has been on more developed markets. Arguably there is more need, and benefit, for a patient-centric approach to be taken in the emerging and growth markets where we know that patients are the key stakeholders and need to be fully engaged in the treatment decision.
Read the full article: https://www.researchpartnership.com/news/2018/05/connected-patients-adopting-a-patient-centric-appro...
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