Emerging Markets: Your Essential Guide

Using our combined knowledge and years of experience of working in these territories our emerging markets experts have produced this essential guide to help address some of the core challenges associated with conducting market research in emerging markets, which include:

• Complex healthcare environments
• Unique and diverse healthcare systems
• Differing cultural norms
• Variable communication, technological and transport infrastructure

• A less developed, evolving local market research industry

This helpful guide includes both general considerations applicable to all emerging markets as well as specific considerations in key countries and regions including Latin America, ASEAN, Middle East & North Africa and North Asia.

Gain answers to your key questions:

• Which markets and cities to research?
• Which stakeholders to interview?
• What is the best executional method?
• How to build in stringent quality checks and balances
• Which public holidays will affect fieldwork?

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