As growth begins to plateau in more established territories, attention is turning to emerging markets with a fast-expanding middle class.
One of these is India. It cannot quite compete with China for sheer volume of potential consumers: China has a population of around 1.38 billion compared with 1.31 billion in India, although the Indian population is expected to catch up by 2022...
http://www.researchpartnership.com/news/2017/01/nutraceuticals-in-india-a-challenging-opportunity/