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Shift to preventative healthcare - Opportunities for screening, diagnostics and vaccination

Across emerging markets we are seeing a shift towards prevention in healthcare policy, as governments seek to contain spiraling treatment costs.

There is a growing, if long overdue, recognition among policy-makers that the cost of prevention can be cheaper than the cost of treating the disease itself. China’s ambitious primary care creation project aims to focus increased attention on preventative healthcare, while in Saudi Arabia, the Ministry of Health’s ‘Vision 2030’ recognises primary care as ‘the most important component in the health system’ and aims to reform and restructure its delivery to improve disease prevention.

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