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The challenges of conducting effective pharmaceutical market research in emerging markets

Published in Quirk's Marketing Research Review, April 2016, By Marc Yates, Director of Emerging Markets

As traditional western markets mature and there are a limited number of new products in the pipeline offering blockbuster revenues, emerging markets present an exciting opportunity for growth for the pharmaceutical industry. In the April edition of Quirks Marketing Research Review, Research Partnership’s Marc Yates provided a three-step guide to undertaking health care or pharma marketing research in non-Western markets.

3rd June 2016