Please login to the form below
The challenges of conducting effective pharmaceutical market research in emerging markets
Published in Quirk's Marketing Research Review, April 2016, By Marc Yates, Director of Emerging Markets
Emerging markets present an exciting opportunity for growth for the pharmaceutical industry, as traditional Western markets mature and there are a limited number of new products in the pipeline offering blockbuster revenues.
Some of the emerging markets, such as the BRIC nations of Brazil, Russia, India and China, are experiencing double-digit growth, as well as burgeoning public and private health care systems. A demographic of wealthy urban patients who can afford better-quality health care is on the rise, with an appetite for Western lifestyles and products.
http://www.researchpartnership.com/news/2016/05/article-best-practices-in-em/
Company Details
Research Partnership
+44 (0)20 8069 5000
Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom
Latest content on this profile
- Video
- Virtual Conference Live
Research Partnership
- Report
- Digital Health Tools - Physician Trends
Research Partnership
- Live webinar:
- Oncology landscape: How innovative market research methods can navigate you to success
Research Partnership
- Article:
- The disparity of patient experiences with Crohn’s Disease in Europe and Japan
Research Partnership
- Research Partnership’s MedTech Division appoints two Directors
- Chris Carles has joined as a Director in our Philadelphia office and Andrew Way as a Research Director in our UK office.
Research Partnership
- Webcast: Influencing HCP behaviours – Is now the perfect opportunity?
- Putting behavioural science at the forefront of market research
Research Partnership
