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The Opportunity for Women’s Health in Emerging Markets
Published in eyeforpharma April 2016 by Rachel Howard
In our latest article for eyeforpharma, Associate Director Rachel Howard looks at what we mean by "women's health" and outlines some of the considerations for pharma companies who want to maximize their opportunity in emerging markets. Gender roles, societal norms, culture, demographics, lifestyle and religion all have an impact on women’s health, so Howard advises that pharma start by building a full understanding of women in the markets in which they hope to successfully operate.
http://www.researchpartnership.com/news/2016/04/article-the-opportunity-for-women%E2%80%99s-health-i...
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