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Video: Patient level prescribing decisions

Quantitative Director Duncan Munro explores the benefits of using patient level prescribing decisions.

There is no “one size fits all” approach to conducting demand assessments. The best studies utilise a methodology which is appropriate to the product in development, the market in which it will launch, and which gives the respondent the most realistic experience.  In this video, Duncan discusses the importance of using patient level prescribing data to better reflect doctor's real world choices.

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9th February 2016