Webcast: Capturing the “moments-of-truth” using online communities and bulletin boards
MROCs and bulletin boards are growing in popularity because they offer specific benefits over or alongside more traditional methodologies – providing the opportunity to create a panel of geographically disperse respondents, potentially from small population sizes and multiple countries, who can interact and build rapport with each other in their own time.
Download this complimentary webcast in which market research consultants market research consultants Jenny Redfearn and Melinda Shorr demonstrate how, with careful set-up and management, online communities and bulletin boards can be excellent methods of capturing truer, deeper insights.
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