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Webinar: Portfolio tracking for success
Thursday 18th January 2018 11:00 EST / 16:00 GMT / 17:00 CEST
Portfolio Analysis and Optimization looks at how honing strategy across multiple agents in the same therapeutic category leads to marketing success. As pharmaceutical companies simultaneously develop and in-license multiple products that can cost millions of dollars, portfolio management is about selecting how to allocate resources and marketing efforts across multiple assets. This has significant impact on the bottom line.
Join Research Partnership's Directors Tom Nolte and Melinda Shorr (based in our Philadelphia office) for the second webinar in a 3 part series designed to provide clarity when maximizing resources within a category-specific portfolio. The first in the series (which is now available as a webcast) looked at communications strategy.
Register now: http://bit.ly/2kVgQ3N
Company Details
Research Partnership
+44 (0)20 8069 5000
Address:
Chester House
Fulham Green
81-83 Fulham High Street
London
SW6 3JW
United Kingdom
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