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What to Consider When Conducting Patient Research in Saudi Arabia

The need to understand the patient as a key stakeholder is now recognized by pharma across the globe.

Conducting market research with patients in any market can be a challenge, requiring sensitivity and consideration for language, culture, religion, as well as for other emotional, behavioural and environmental factors that might impact patients’ behaviour.

In The Kingdom of Saudi Arabia (KSA), where religion and culture are central to society and there are strict laws governing behaviour, patient research can be uniquely challenging. However, as the fastest growing pharma market in the Middle East, it is critical that those who want to leverage opportunities in this Arab state understand patient needs and behaviour. In this article, we will outline the factors to consider when designing a patient research programme, based on our experience and knowledge of the region.

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9th February 2016