Matters: Big Thinking on How to Matter

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Hall & Partners

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81 Dean Street
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W1D 3SW
United Kingdom

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EphMRA 2013 - 25 - 27th June in London

Hall & Partners was thrilled to be part of EphMRA's 2013 Annual Conference, 'Shaping the Future: New Directions in Research', 25 - 27 June in London. As part of the event, H&P's Lee Gazey (Managing Partner, Health) and Di Adams (Partner, Health) presented: T-detailing: Is tablet selling killing the art of communication? During the 30 minute session, they explored whether the increasing push towards digital approaches to communication is endangering the needs of the consumer. Devices such as iPads offer many more ways to present content, but is there a danger that the focus on the medium is losing sight of the importance of the message? Using data from a study conducted by MRops with HCPs, they outlined how e-detailing, testing and ongoing evaluation can be carried out in a way which will bring customer needs to the forefront.
Hall & Partners

Matters: Big Thinking on How to Matter

Published on Feb 17, 2014 We asked some inspirational thought leaders for their biggest piece of advice for brands today as it relates to building relationships that matter with their customers? In this video, hear from: ·Vanella Jackson, Global CEO, Hall & Partners ·Ije Nwokorie, Manging Director, Wolff Olins London ·Peter Souter, Chairman & Chief Creative Officer, TBWA London ·Denise Kaufmann, CEO, Ketchum London
Hall & Partners

Explore PatientPulse

PatientPulse reflects Hall & Partners' focus on understanding what people 'feel', 'think' and 'do' in the context of socio-cultural and environmental influences.
Hall & Partners

Pharma, tablets and e-detailing - a prescription for physician engagement

As customer expectations increase, so must pharma's approach
Hall & Partners