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Creative Medical Research

CMR specialises in Medical device market research along with offering a participant recruitment for Human Factors research.

Having worked with 9 or the top 15 medical device manufacturers and 7 of the top 12 pharma companies, we provide research solutions to a global client base with experience of providing meaningful insights at every phase of the medical device product lifecycle.

We know devices.
We understand what our clients go through to create a great device and we know how to communicate with our clients’ target audiences. Our collaborative approach ensures that we suggest methodologies that deliver a detailed tailored analysis, giving our clients intelligent insights that adds significant value to their products.

End to end project management
Projects are managed from start to finish by experienced, www.creativemedicalresearch.com/team/ senior project managers. With such senior representation invested across all areas of the project, this ensures we deliver high quality insights and our recommendations are based around an in depth understanding of the clients’ commercial position.

We may not be big...
...But we are adept at researching the aspects that help make any device successful. Our size gives us the flexibility to react quickly to our client’s changing needs during projects and our multinational partner network enables us to select the right partner for each project.

Markets we've worked in
Over the last 18 years we’ve gained great strength and experience in a multitude of markets, in particular Europe, US, Canada, Brazil, Japan, China. Having worked across many devices and therapy areas our key areas of expertise include:

Diabetes
Pulmonary
Anaesthesia
Surgical
Drug delivery
Patient warming
Diagnostics
...and vascular access to name but a few.

Creative Medical Recruit
Our Recruitment service, Creative Medical Recruit has worked across an array of therapy areas and is particularly adept at recruiting participants from hard to reach groups. We'll also manage all aspects of the fieldswork for you from checking or writing screeners, booking facilities and organising logistics through to moderation, translation and transcription.

Areas of Expertise

Working with a full range of devices we have particular expertise in handheld and consumable devices with a specific focus:

Infusion
Vascular access
Surgical consummables
Diagnostics and monitoring
Drug delivery

Specific therapy areas we've worked in include:

Diabetes
Anaesthesiology
Automimmune
Respiratory
Cardiovascular
Surgical

Clients

Roche
Siemens
BD
Baxter
Medtronic
Bayer
Biotronik
Abbott Diabetes Care
Sanofi
Owen Mumford
Novartis
Vicentra

Team

George Ashford CEO george.ashford@creativemedicalresearch.com View LinkedIn profile	Alper Hulusi Research Director alper.hulusi@creativemedicalresearch.com View LinkedIn profile
Hayley Algar Director of Participant Recruitment hayley.algar@creativemedicalresearch.com View LinkedIn profile	Lucy Little Research Manager lucy.little@creativemedicalresearch.com
Amy Siddaway Research Manager amy.siddaway@creativemedicalresearch.com View LinkedIn profile	Helen Ramnought Marketing Director helen.ramnought@creativemedicalresearch.com View LinkedIn profile
Matt Bowles Associate Director matthew.bowles@creativemedicalresearch.com	Laure Beavan Recruitment Project Manager laure.beavan@creativemedicalresearch.com View LinkedIn profile

Press Releases

CMR celebrates successful Management Buyout: CEO of Creative Medical Research (CMR), George Ashford, has successfully completed a management buyout.
CMR awarded BSI 9001:2015: Creative Medical Research has been awarded the internationally recognised Quality Management System standard, 9001:2005
Global Influencers in Diabetes Insights report: A new report delivering the insights of influencers in the diabetes online community has been released by medical device market research agency, Creative Medical Research (CMR). The report highlights that technological advances in diabetes devices are seen to be device company led rather than offering a tailored people-centric approach. Findings also identified that the speed of product development is not adequate and that manufacturers should work with people with diabetes (PWD) to ensure devices are customisable and interoperable with others to enable greater success.
CMR to feature in new healthcare documentary: How can innovative market research help medical device manufacturers create better health outcomes for patients? That's the topic of a new documentary due to air on Sky digital channel 189 on 30th October.

White Papers and Resources

Tactful screening & participant sensitivity: Screening participants can involve asking personal questions that could be perceived as intrusive. Here CMR explores the implications of such lines of questioning.
Mixing up Focus Groups: A nice spread of homogeneous participants in a focus groups are often a go to for reliable research outcomes but there's much to be said for mixing it up and delivering lively debate and opinions from a diverse group.
Global Diabetes Influencers report: This report summarises the insights delivered by 6 global diabetes bloggers who shared their views on their diabetes management, ideals for their devices and how the industry can provide better support for people living with diabetes and their healthcare providers
Evolution of Diabetes Management: Implantable continuous glucose monitors have only recently been approved for use yet they are the latest game changer in the ever changing environment of diabetes management. It is not only a key goal to improve health outcomes when designing a new product but increase the convenience to the end user. So what drives a person with diabetes to choose a particular device to manage their diabetes. What factors are most important to them?
What to look for in a medical market research company: Every year, medical device manufacturers spend huge sums on product development. Successful decisions about how that product will look, how it will work, labelling, packaging and price don't happen in a vacuum but are based on hard evidence - or at least, they should be. A market research agency's sole job is to access and communicate that evidence. Gathering customer insight and feedback is no simple task. It requires careful consideration, planning, proficiency in market research methods, and a strong desire to work collaboratively with the end client to fully understand their business objectives. . A good market research agency will help you understand your customers and ultimately make better decisions. But how do you know which agency is right for you?
CES 2017 – Medical Device Top Picks: Connected tech was the overriding theme at this year's Consumer Electronics Show in Las Vegas. But among all that consumer gadgetry, there were some great medical devices too. So what are the ones to watch in 2017?
What is MaxDiff?: MaxDiff - (aka maximum difference scaling) can help market researchers pare down a wealth of information into precise and actionable insights. Sarah Mackinnon, Research Manager at Creative Medical Research, looks into the pros and cons of this research methodology.

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Testimonials

CMR's interactive and engaging working style contributed strongly to high-quality, meaningful results within a challenging timeframe. CMR managed to over-deliver on what was promised, greatly helping us to address all elements of the complex strategic questions we needed to answer.
Business Development Manager, Medical Device Manufacturer

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