"Pharma should define their customer as the PATIENT." Detlev Parow, Head of Department of Care Management Development, DAK.
Last week, German and Spanish payers sat down with createhealth.io to
discuss healthcare Customer Experience (CX). Beyond their direct message
around definitions, they shared the pain points payers face when
attempting to improve customer experience (CX). And, how they're looking
to pharma for long-term collaborative solutions based on data driven
from local needs...
You can read the full report here:
http://bit.ly/1FKNc3G