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Novartis CEO on patient value
Have you been tasked
with developing services that improve patient value?
Most pharma CEOs cite the patient voice as their biggest challenge, take Joseph Jimenez’s (CEO Novartis) recent statement in the New York Times ‘we HAVE to create more patient-centricity and customer focus.' But this requires a change in thinking.
The Customer Experience (CX) in Health Summit, May 12 London lays out a clear methodology and shares proven tactics used to develop customer centric services that improve patient outcomes. Including:
· How GSK, Pfizer and Merck are feeding patient voice, customer insight and point of value into their service strategies for user uplift.
· RBS, AXA & EDF will apply their CX frameworks to pharma patient services so you leave with proven methodologies to replicate and build on.
· How to use CX tactics to achieve quick wins. Make small changes to language, images and functionality (based on patient feedback) to increase engagement to your services.
You can see the full brochure which drills down in to each session here: http://bit.ly/1ITxdlT
With attendees from GSK, Pfizer, Merck, AZ Sanofi, GP’s, European payers, Travelodge, Barclays...
The early bird discount expires this Friday. Join 100 pharma, save £200 & register for only £595 click here: http://createhealth.io/cx/register/
Media Contact: Kate Eversole
Director, Marketing
kate@createhealth.io | +44 (0) 779 6844 655 | createhealth.io
Most pharma CEOs cite the patient voice as their biggest challenge, take Joseph Jimenez’s (CEO Novartis) recent statement in the New York Times ‘we HAVE to create more patient-centricity and customer focus.' But this requires a change in thinking.
The Customer Experience (CX) in Health Summit, May 12 London lays out a clear methodology and shares proven tactics used to develop customer centric services that improve patient outcomes. Including:
· How GSK, Pfizer and Merck are feeding patient voice, customer insight and point of value into their service strategies for user uplift.
· RBS, AXA & EDF will apply their CX frameworks to pharma patient services so you leave with proven methodologies to replicate and build on.
· How to use CX tactics to achieve quick wins. Make small changes to language, images and functionality (based on patient feedback) to increase engagement to your services.
You can see the full brochure which drills down in to each session here: http://bit.ly/1ITxdlT
With attendees from GSK, Pfizer, Merck, AZ Sanofi, GP’s, European payers, Travelodge, Barclays...
The early bird discount expires this Friday. Join 100 pharma, save £200 & register for only £595 click here: http://createhealth.io/cx/register/
Media Contact: Kate Eversole
Director, Marketing
kate@createhealth.io | +44 (0) 779 6844 655 | createhealth.io
Company Details
CreateHealth.io
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