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Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution
To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. The change comes as the company extends into new geographic markets and expands its offerings to address a growing need for integrated digital health engagement strategies aimed at both healthcare professionals and consumers. The new brand builds on Physicians Interactive’s years of success helping life sciences engage targets in integrated campaigns that empower better decisions and drive business results.
Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution
To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. The change comes as the company extends into new geographic markets and expands its offerings to address a growing need for integrated digital health engagement strategies aimed at both healthcare professionals and consumers.
The new brand builds on Physicians Interactive’s years of success helping life sciences engage targets in integrated campaigns that empower better decisions and drive business results.
“Over the years, we’ve evolved our capabilities to help our clients achieve a wide range of digital health engagement goals across a wide range of populations—the name Physicians Interactive no longer tells the whole story,” said Joseph Caso, Chief Executive Officer at Aptus Health. “Our industry is facing increasing complexity, with commercial models, payment models, and care delivery models all experiencing a transformation. These changes demand that companies re-evaluate how they engage their target healthcare professionals and consumers to achieve their respective business objectives. With the international talent and expertise we’ve developed in-house, Aptus Health is the partner to guide them.”
The company offers an end-to-end s![]()
olution—including strategy, solution design, customer segmenting, advertising, and actionable analytics—for engaging both healthcare professionals and consumers in personalized, relevant digital content. Aptus Health’s clients have access to the world’s largest healthcare professional community, Univadis, as well as to the leading healthcare consumer communities and mobile apps through its MedHelp division.
“Aptus Health is not just a new name – it’s a new way of supporting our clients with the depth of knowledge, breadth of vision, and proven solutions needed to transform current models and take health engagement forward,” said Brian Robinson, Chief Marketing and Strategy Officer at Aptus Health. “With our decades of collective intelligence in health engagement and our digital and mobile channel expertise, we are uniquely positioned to serve as a global partner to our clients– offering insight-driven design, development, and deployment of innovative digital solutions that empower people to make better decisions and drive our clients’ business res![]()
ults.”
Visit www.aptushealth.com for more information.
Jonathan Gwillim | Snr. Director, International Marketing
Aptus Health
c: +44 (0) 7766 107219
e: jon.gwillim@aptushealth.com
s: jon.gwillim
a: 8th Floor, Elizabeth House, 39 York Rd, London, SE1 7NQ
To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. The change comes as the company extends into new geographic markets and expands its offerings to address a growing need for integrated digital health engagement strategies aimed at both healthcare professionals and consumers.
The new brand builds on Physicians Interactive’s years of success helping life sciences engage targets in integrated campaigns that empower better decisions and drive business results.
“Over the years, we’ve evolved our capabilities to help our clients achieve a wide range of digital health engagement goals across a wide range of populations—the name Physicians Interactive no longer tells the whole story,” said Joseph Caso, Chief Executive Officer at Aptus Health. “Our industry is facing increasing complexity, with commercial models, payment models, and care delivery models all experiencing a transformation. These changes demand that companies re-evaluate how they engage their target healthcare professionals and consumers to achieve their respective business objectives. With the international talent and expertise we’ve developed in-house, Aptus Health is the partner to guide them.”
The company offers an end-to-end s
“Aptus Health is not just a new name – it’s a new way of supporting our clients with the depth of knowledge, breadth of vision, and proven solutions needed to transform current models and take health engagement forward,” said Brian Robinson, Chief Marketing and Strategy Officer at Aptus Health. “With our decades of collective intelligence in health engagement and our digital and mobile channel expertise, we are uniquely positioned to serve as a global partner to our clients– offering insight-driven design, development, and deployment of innovative digital solutions that empower people to make better decisions and drive our clients’ business res
Visit www.aptushealth.com for more information.
Jonathan Gwillim | Snr. Director, International Marketing
Aptus Health
c: +44 (0) 7766 107219
e: jon.gwillim@aptushealth.com
s: jon.gwillim
a: 8th Floor, Elizabeth House, 39 York Rd, London, SE1 7NQ
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CreateHealth.io
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Barrow Hill
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- Physicians Interactive Becomes Aptus Health, Offering a Global Digital Health Engagement Solution
- To better reflect its role as a partner for global digital health engagement, Physicians Interactive recently announced it is now Aptus Health. The change comes as the company extends into new geographic markets and expands its offerings to address a growing need for integrated digital health engagement strategies aimed at both healthcare professionals and consumers. The new brand builds on Physicians Interactive’s years of success helping life sciences engage targets in integrated campaigns that empower better decisions and drive business results.
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