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RBS shares customer experience strategy
RBS's CX methodology and it's applications for pharma
Last week RBS announced it's new plan to build a bank that earns its customers' trust by serving them better than any other bank. Ross McEwan, CEO, RBS stated "our ambition is to be number one for customer service, trust and advocacy by 2020".
At the core of this plan is a focus on Customer Experience (CX). Their CX Specialist, Caroline McKinley has exclusively shared![]()
RBS's CX methodology and it's applications for pharma.
It includes:
Proven, structured and clear steps to take when embarking on a CX program.
How to manage Voice of Employee, Voice of Customer & Moments of Truth in your CX planning and delivery.
How to embed service based costing which allow you to align short-term revenue goals with a long term CX strategy for market uplift.
You can view the methodology here: http://bit.ly/1xxJ5U2
Have a good weekend,
Kate
p.s Caroline will be speaking on how this model could be a blue print for pharma at the CX in Health Summit, May 12. Full details can be seen here: http://bit.ly/1EvIuam
Kate Eversole
Director, Marketing
kate@createhealth.io | +44 (0) 779 6844 655 | createhealth.io
At the core of this plan is a focus on Customer Experience (CX). Their CX Specialist, Caroline McKinley has exclusively shared
It includes:
Proven, structured and clear steps to take when embarking on a CX program.
How to manage Voice of Employee, Voice of Customer & Moments of Truth in your CX planning and delivery.
How to embed service based costing which allow you to align short-term revenue goals with a long term CX strategy for market uplift.
You can view the methodology here: http://bit.ly/1xxJ5U2
Have a good weekend,
Kate
p.s Caroline will be speaking on how this model could be a blue print for pharma at the CX in Health Summit, May 12. Full details can be seen here: http://bit.ly/1EvIuam
Kate Eversole
Director, Marketing
kate@createhealth.io | +44 (0) 779 6844 655 | createhealth.io
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