Now more than ever, marketeers need to appreciate the spirit of independent thinking. It’s the difference between those taking the time to listen in their free time and those who free their time to listen.
Why?
Because technology has a grip on influence. Social media is empowering people to have a say in their own health decisions. Meanwhile, professionals are driven to follow carefully constructed journeys through a cacophony of cleverly coordinated activity.
So, while the networks look to leverage their templates and their 'networks', it's the independent-thinking agency that can provide you with true creative expression through digital.
Only then can you to realise the power of a big idea across the whole brand experience to accelerate the change you seek. For more information, contact Frank Walters at frank@fronteralondon.com
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