The impact of mindset on digital product success: Download our new whitepaper
January 11, 2023 | Digital Transformation, Digital products, Digital success, Pharma, Strategy, User Research, design, digital services
Six months on from releasing our research report, we reflect on the themes raised and offer practical advice on how contradictions can be overcome to enable digital success in pharma and healthcare. With perspectives from Graphite, as well as leaders and changemakers from across the sector.
In Spring 2022, we published new proprietary research, The Contradiction Conundrum, exploring how pharma organisations are currently approaching their digital products, services and strategies. Conducted in partnership with Reuters Events Pharma and based on the views of 450 global pharma professionals, the report revealed some contradictory statistics and areas of opportunity for pharma teams who want to stand out and get ahead.
Since publication, we’ve had many conversations with digital leaders across the pharma and healthcare sector, reflecting together on the report findings and how they resonated with their own experiences and challenges.
In our new white paper, drawing on the insights from these conversations, we’ll look in more depth at the practical steps that organisations can take to overcome these contradictions in order to improve the impact of their digital products, strengthen customer relationships, and maximise ROI.
Focusing on the theme of mindset, the paper features perspectives from leaders and changemakers across the sector, including Malcolm Fogarty (Haleon), Divya Yerraguntla (Syneos Health), Gary Holifield (Amryt Pharma), Dr Gyles Morrison (The Clinical UX Institute), and Colin Williams (Astellas Pharma).
Download your copy here: graphitedigital.com/downloads/overcoming-contradictions
What do we cover in the special edition?
1. Mindset and ways of working
We explore the role of mindset in digital transformation and look at how can a mindset shift be achieved — both at an individual and organisational level. We also look at what pharma teams can learn from other sectors when it comes to mindset, and how change can be effectively managed.
2. Strategy and measurement
A fundamental aspect of evolving mindset will be moving to a more measurement-focused approach with a clearly defined strategy and goals. We look at why pharma teams often struggle with measurement, and what can be done to overcome these challenges.
3. User research and design
Speaking to customers first-hand will be essential when seeking to adopt a more customer-centric mindset and approach. We take a look at the importance of user research and share our advice on how common internal barriers to user research can be overcome.
Looking to the future: digital success in 2023
Finally, we look at where you should you be focusing your attention and budget to have the biggest impact on your digital products and services in 2023 and beyond.
Mindset, both at an individual and organisational level, has a big impact on success. By evolving ways of thinking and working, pharma teams have the chance to strengthen customer relationships, improve ROI and efficiency, and launch more successful digital products and services.
What can you do to support your teams in embracing a new digital mindset?
This content was provided by Graphite Digital
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