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Impetus Digital

Impetus Digital has offered virtual advisory boards, clinical trial investigator consortiums, co-author publication working groups, steering committees, and medical education to life science companies from around the globe since 2008.

The HIPAA- and GDPR-compliant Impetus InSite Platform® allows for sustained healthcare stakeholder communication, collaboration, education, and insight synthesis longitudinally.

Impetus Digital works with life science teams across all functions, in all therapeutic areas, along the continuum of brand life cycles. We also partner with select agencies and clinical research organizations.


The Impetus InSite Platform® comprises a myriad of cutting-edge digital collaboration tools, including:

  • InSite Exchange™ - our popular asynchronous, but highly interactive, discussion forum
  • InSite Surveyor™ - a survey tool that lets clients ask blinded rating, ranking, multiple-choice, or short-answer questions
  • InSite Annotator™ - an easy-to-use annotation tool that removes issues with version control or track changes
  • InSite Selector™ - an interactive drag-and-drop tool that lets participants easily build slide decks of rank messages
  • InSite Rater™ - an interactive widget that allows a visual approach to rating questions
  • InSite Sailing™ - a virtual and customizable version of our popular live workshop activity “sails and anchors”
  • Case studies - Accumulate case studies for educational purposes or determine the role of your product in different patient populations and situations
  • Online debates - our “great debate” tool is ideas for discussing controversial topics and seeing things from both sides of an argument
  • “Six thinking hats” - an effective tool for in-depth problem-solving
  • Interactive web meetings
  • Webcasts & training

Our best-in-class technology and services ensure that life science organizations around the world can easily and cost-effectively grow and prosper—from brand or idea discovery to development, commercialization, execution, and beyond—in collaboration with colleagues, customers, healthcare providers, payers, and patients.

Please visit our website for more information, use cases, and case studies.

Areas of Expertise

  • Virtual and in-person advisory boards, working groups, and steering committees
  • Publication planning and development
  • Execution of virtual medical education, training, and other learning activities
  • Patient journey mapping
  • Treatment pathway profiling
  • Virtual journal clubs
  • Co-creation of scientific, regulatory, educational, and promotional materials
  • Strategic, logistic, and technical support
  • Stakeholder management
  • Content development
  • Medical writing
  • Event management
  • Virtual event planning
  • Grant review programs
  • Grant development programs
  • Social media engagement content development
  • Conference engagement programs
  • Clinical trial collaboration and communication
  • And more!


Natalie Yeadon
Co-owner/Managing Director
View LinkedIn profile
Janice Smith
Co-owner/Managing Director
View LinkedIn profile

Press Releases

Free webinar: The How, Why, and What of Virtual Brand Planning

Best practices and tips on how to optimize internal brand planning meetings and other external KOL engagement and product launch initiatives.

Impetus Digital's Virtual Learning Programs named PM360's Most Innovative Services of 2022
Upcoming webinars on March 22, 23, 24 - virtual product launches and pre-launch planning

Grab your beverage of choice and join us! This month, we’re diving into virtual product launches and pre-launch planning.

Impetus Digital wins Canada’s Most Admired Corporate Cultures Awards 2021
InSite Events™ selected as an honorable mention in Fast Company’s 2021 World Changing Ideas Awards

From a cleaner freight train to an automated beehive, a way to recycle fabric, and other bold, new technologies, the 5th annual awards honor the products, concepts, companies, policies, and designs that are pursuing innovation for the good of society and the planet.


Impetus Digital launches InSite Event™ -  the most comprehensive virtual event platform for life science companies, delivered with white glove service

Live Webinar: COVID-19 Has Changed Live Events Forever!

We invite you to join Impetus Digital and the Medical Affairs Professional Society (MAPS) on February 19, 10 am EST, for a thought-provoking webinar around the future of virtual events.

Press release: InSite Event™ named one of the most innovative services of 2020
Impetus Digital official statement on COVID-19

White Papers and Resources

The (inevitable) digital transformation of Medical Affairs

It’s not a question of ‘if,’ it’s a question of ‘when.’

Patient Clinical Trial & Communications Plan Review: A Customer Story
Patient Support Program (PSP) Optimization: A Customer Story
Virtual Patient Steering Committee: A Customer Story
Leveraging virtual tools to get the most out of hybrid congresses

Tips on how to optimize congress information-gathering...

Virtual Patient Engagement Program: A Customer Story

Our client wanted to better understand the needs, preferences, and treatment gaps among adult patients with a rare genetic disease...

The Evolving Role of Social Media in Healthcare

In recent years, social media has evolved into an essential part of Pharma operations, for better or worse.

Virtual Steering Committee & Peer Influence Program

In this customer story, we describe the methodology and results of our client’s ongoing Virtual Steering Committee & Peer Influence program.

Virtual Tools for Promoting Diversity in Pharma and Clinical Trials

It is no secret that Pharma (still) has a major diversity problem.

Top-10 Reasons Why You Should be Adding Asynchronous Virtual Touchpoints Between Your Real-time Meetings
Centering Caregivers

How Pharma can (and why they should) help bring caregivers to the forefront

Online Learning Portal on the Impetus InSite Platform®

A Customer Story

Internal Brand Planning Sessions on the Impetus InSite Platform®

A Customer Story

Digital Content Council: A Customer Story

Real-world methodology & results from hosting an ongoing, nationwide Digital Content Council...

Partnering with Patients and Caregivers in Clinical Research
Beat inflation with virtual meetings and programs
Learning Program Webinar Series & Community Board

A Customer Story

KOL Ambassador Program & Podcast Creation: A Customer Story
Virtual product launch planning: the ultimate playbook

We walk you through, step-by-step, how cross-functional teams can seamlessly work together and overcome the many obstacles associated with traditional product launches.

Trust and transparency in Pharma & healthcare: impact of the COVID-19 pandemic

While it is obvious that trust in life science and healthcare companies is suboptimal, exactly how to improve the public’s trust is unclear...

Virtual MSL/Sales training programs and events

Top 10 ways to leverage the Impetus InSite Platform® for internal MSL/Sales training programs and events

Digital Opinion Leaders (DOLs): Who are they and how can Pharma engage them?

With our growing dependence on social media, Digital Opinion Leaders are becoming an increasingly important stakeholder group for Pharma teams to engage and consult. But who are these DOLs, and why and how should Pharma companies leverage them?

Top-10 Tips for a Sustainable Home Office
Top 10 things to consider when designing hybrid meetings
In this article, we dive into the world of hybrid meetings, including the different definitions of "hybrid," the importance of over-time engagement, and more.
Importance of Diversity in Pharma and Clinical Trials

No matter which sector you work in, diversity and inclusion are must-haves!

Case Study: Reducing Travel-Related Emissions and Costs Through Virtual Events
Online Advisory Boards: Top 10 Frequently Asked Questions
Top 10 Most Common Participant Comments - Online Advisory Boards
What advisors and participants have to say about the Impetus InSite Platform!
Virtual Product Launch Planning & Preparation: A Customer Story
Virtual collaboration tools to reduce "digital overload"

Considering its impact on our health and productivity, digital overload is clearly something that we need to take seriously.

Virtual meeting technologies for reducing emissions and waste in the healthcare industry
Top 10 benefits of virtual advisory boards

Why virtual advisory boards should be part of every brand's toolbox in the post-COVID new normal.

Digital technologies: Pharma’s answer to achieving net zero emissions?
Congress eHuddle & Debrief Session: A Customer Story
How a Pharma team hosted daily MSL “eHuddles” during ASCO 2021 plus a post-congress debrief session using our asynchronous platform.
Health literacy in the time of COVID-19

In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health literacy has never been more important.

Parallel HCP-Patient Advisory Boards: A Customer Story
Learn how a Pharma team engaged both dermatologists and patients with psoriasis in two parallel virtual advisory boards.
Top-10 ways that Pharma teams can fight the climate crisis

Ten easy steps that individual medical, marketing, clinical, regulatory, and market access teams can take to reduce their own footprints.

Top 10 ways to leverage the Impetus InSite Platform® to (virtually) launch your brand

The Impetus InSite Platform® can be used to facilitate virtual and hybrid engagement at all stages of the product lifecycle. Here, we share 10 of the most popular ways to use it for virtually launching a brand!

Virtual Speaker Program: A Customer Story

Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions.

FREE eBook: The Complete Guide to Virtualizing In-person Meetings

Download our latest eBook for free to learn about the innovative ways clients have used our synchronous and asynchronous virtual tools to engage participants and virtualize their meetings and events.

MSL Digital Offices and HCP Community Boards: A Customer Story

Learn how our client is leveraging the Impetus InSite Platform® to host company-wide “digital offices” and community boards for MSLs and HCPs to connect one-on-one or one-to-many.

Top 10 ways that Medical Affairs teams can leverage the Impetus InSite Platform®

Some of the most popular and innovative ways of using our cutting-edge asynchronous and synchronous virtual tools for Medical Affairs teams.

Virtual MSL training on the Impetus InSite Platform®: A Customer Story
How a client used our award-winning virtual engagement and learning tools to produce a series of online training modules.
Gamification for patient care, medical education, and virtual engagement
Top 10 Tips to Increase Engagement During Virtual Events

Natalie Yeadon shares her top tips for making your virtual events engaging and interactive

InSite Events™ National Pharma Meeting: A Customer Story

How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online.

Top 10 Tips for Running a Successful Virtual Event

Based on 13 years of experience in virtualizing life science meetings and events

Innovation Networking Event on the InSite Events™ Platform

A customer story

Looking back at the year when everything changed

COVID-19 has impacted every aspect of our lives, from the way we shop for groceries to the way we conduct work and interact with healthcare providers and our families.

Virtual HealthTech conference powered by Impetus Digital: A Customer Story

In this customer story, we summarize one of the pilot projects conducted using our new and award-winning platform: InSite Event™.

Delphi Technique Virtual Co-creation: A Customer Story

How a client leveraged the Delphi technique to co-create a consensus statement and algorithm using virtual touchpoints.

Top 10 Tips for Creating Company Culture in a Virtual World

Remote work is here to stay. Learn how companies and employees can thrive in this new environment

Environmental impact of in-person vs. virtual meetings

Although it will be tempting to resume in-person activities in the same capacity as before, we need to weigh the pros and cons of virtual vs. in-person vs. hybrid events when deciding on future engagement strategies.

Top 10 Reasons Why Virtual Collaboration and Medical Education Will Persist in the New Normal

Even after the pandemic is long behind us, virtual collaboration will become mainstay in Pharma.

"Fishbowl" Web Meeting for Internal POA Discussions: a Customer Story
Learn how our client successfully carried out a set of three virtual plan of action (POA) discussions, including one internal “Fishbowl” web meeting.
Ongoing Virtual Communication between MSLs and Physicians: a Customer Story
Learn how one of our clients used the Impetus InSite Platform to connect their MSLs with regional groups of physicians.
InSite Mapping™ - a Novel Tool for Insight-gathering and Patient Journey Mapping

Learn how a client engaged 18 rheumatologist advisors over 6 months to create a patient journey map for SLE.

Top 10 Tips for “Virtualizing” In-person Meetings

With over 11 years of experience in virtualizing meetings in the life science industry, Impetus Digital has a wealth of experience and knowledge to share.

Virtual Hackathon on Healthcare Innovation: a Customer Story

How participants from 9 different countries in the APAC region were brought together to participate in a pharmaceutical company-wide 3-day virtual "hackathon," with spectacular results.

Secondary effects of COVID-19 on the healthcare system and patients

We are getting to the point where we need to start considering the long-term effects on the healthcare system when making decisions.

National Educational Webcast on Virtual Care: a Customer Story

Learn how our client used Impetus Digital's virtual tools and services to develop and execute a national educational webinar on telehealth.

Top 10 Tips for Optimizing Asynchronous Virtual Meetings
Natalie Yeadon shares her expertise on how you can make the most out of your asynchronous virtual meetings and ask effective questions virtually.
“Virtualizing” a Company Brand Planning Meeting: a Customer Story

Find out how Impetus Digital helped virtualize their client's internal brand planning session

Working with, Advocating for, and Empowering Patients

A holistic view of how to work with patients virtually

“Virtualizing” an In-person Meeting: a Customer Story

Learn how Impetus Digital helped a client “virtualize” their planned in-person meeting.

“Fake News” and Credibility in Medical Publishing
Natalie Yeadon from Impetus Digital shares her thoughts on fighting fake news in Pharma and healthcare.
Virtual Research Grants Submission and Approval Program
Impetus Digital summarizes how a client established an independent grant review committee and a virtual grant submission and approval program, without having to travel and meet in person.
Top 10 Most Important Advisor Questions

Impetus Digital shares its Top 10 list of the most important advisor questions.

Obstetrics Virtual Journal Club: An Impetus Digital Customer Success Story

Our online solutions are not just for advisory boards - find out how one client leveraged the Impetus InSite Platform® for a virtual journal club.

Videos and Podcasts

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Company Details

Impetus Digital

Contact Website

Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
M5J 2N8

Latest content on this profile

How to Increase Engagement During Virtual Events
Here's tip 8 of 10 on how to increase engagement during virtual events. Learn more tips at To find out more about how Impetus Digital can aid pharma and life science teams in collaborating virtually, visit us at or book a demo today 
Impetus Digital
The (inevitable) digital transformation of Medical Affairs
It’s not a question of ‘if,’ it’s a question of ‘when.’
Impetus Digital
Patient Clinical Trial & Communications Plan Review: A Customer Story

Impetus Digital
Patient Support Program (PSP) Optimization: A Customer Story

Impetus Digital
Train your brain for success
In this episode of Impetus Digital‘s Fireside Chat series, Natalie Yeadon, Co-Founder and CEO of Impetus Digital sits down with Max Newlon, President of Brain Co. They discuss everything from meditation practices and behavioral science to the use of technology in assessing and treating mental health conditions. They also delve into Brain Co’s different types of offerings, including smart prosthetics and wearables, along with the underlying deep learning algorithms.To find out more about Impetus: https://www.meetwithimpetus.comImpetus Digital Website: Max Newlon: Co: 
Impetus Digital
Virtual Patient Steering Committee: A Customer Story

Impetus Digital