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- PMLiVE

Leveraging virtual tools to get the most out of hybrid congresses

May 8, 2023 | Conferences, Congress engagement, Hybrid meetings, Virtual collaboration, insight gathering 

Tips on how to optimize congress information-gathering…

The COVID-19 pandemic turned virtual congresses from a relatively rare occurrence to a must-have in 2020. While we saw some attempts at hybrid and in-person events in 2021, 2022 was the year that hybrid congresses and conferences finally became a mainstay across the medical and scientific communities. Although this format adds a layer of complexity for the organizers, it’s a win-win situation for presenters and attendees alike. I could dedicate an entire separate article to the benefits of hybrid congresses for the environment, attendee convenience, and budget alone!

With the shift to hybrid conferences, you can now watch sessions you missed on-demand and visit all posters on your own time. However, the large amount of data being presented and multiple simultaneous sessions can make it hard to focus the attendees’ attention. As a result, it becomes difficult to gather targeted feedback. For Pharma, getting all of their key opinion leaders (KOLs) in one room to get their thoughts on the new data presented during the congress can often prove difficult due to scheduling conflicts or some KOLs attending the conference virtually. Other healthcare providers (HCPs) may not attend at all due to time or financial constraints.

If you, like many other life science leaders, are struggling with coordinating, documenting, following up on, and disseminating clear, relevant insights from congresses, access the rest of this article for my tips on how to optimize congress information-gathering.

This content was provided by Impetus Digital

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