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Disruptive change: what's the fallout?

How does pharma, and the agencies it partners with survive, let alone thrive, in the world of modern healthcare – where disruptive change has become the only constant?

Disruptive changeWe are in the middle of a huge upheaval across the globe where everything we currently know about the pharmaceutical industry and the agencies that support them will be turned on its head.

Welcome to the world of modern healthcare: a state of continuous disruptive change.

David Coleiro and Michael White are Partners at Strategic North, a healthcare marketing strategy consultancy that works with clients to build inspiring, joined-up strategic stories.

• This article first appeared in volumne 37 of The Directory and can be downloaded as a pdf to read later


  Disruptive Change
PDF File: 575.4 KB

14th March 2013


  Disruptive Change
PDF File: 575.4 KB



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