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Helping Hand
An exploration of open innovation models for the pharmaceutical industry by Strategic North
As healthcare innovations evolve, the pharmaceutical industry is beginning to look beyond its own four walls to embrace collaboration, but what are the different models that could be applied?
David Coleiro and Harry Sharman look at three crowd-sourced innovation models pharma could apply and discuss how IT giants like Apple and Google approach innovation.
David Coleiro is a Partner and Harry Sharman is a Consultant at Strategic North, a healthcare strategy consultancy that works with their clients to build inspiring, joined-up strategic stories.
• Helping Hand appeared in the March 2013 issue of PME (Pharmaceutical Market Europe). View it online now or download a pdf of the article to read later
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