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Recreate the Love
Healthcare stakeholders, asked to imagine a life without pharma, perceive that the heart has gone out of the industry
So often the value the industry brings is not recognised and, for some, is even divorced from the value of the end product. In order to explore and understand these attitudes, a different approach was needed, so key healthcare stakeholders were asked to imagine a 'life without pharma'.
Strategic North interviewed stakeholders focused on areas such as policy making and influencing, clinical leadership and payer decision making, as well as those in the pharmaceutical industry to find out how they view the industry today.
David Coleiro is a Partner and John Grime is a Consultant at Strategic North, a healthcare marketing strategy consultancy that works with clients to build inspiring, joined-up strategic stories.
• This article first appeared in the December 2011 issue of PME (Pharmaceutical Market Europe) and can be viewed online or downloaded as a pdf to read later
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Recreate the Love
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