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How to connect HQ and affiliates with data-enriched content

January 21, 2016 | Content Marketing, Data 

Data should be the lifeblood of marketing: linking all parts of the organization and continually circulating knowledge and understanding.

How to connect HQ and affiliates with data-enriched content

Data should be the lifeblood of marketing: linking all parts of the organization and continually circulating knowledge and understanding. If done properly, your data reporting has the potential to be the number one reason that affiliates embrace centrally developed communications.Yet the opposite is usually true. Too often data collection and reporting are seen as a one-way process, with information being sent to HQ and little – if any – benefit delivered back to local markets.

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This content was provided by Anthill Agency