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Understanding the ‘adoption ladder’ in closed loop marketing

March 20, 2015 |  

Did you know that the very barriers to your product can be turned around to drive its success? Learn the judo strategy that is at the heart of great e-detailing.

Overcoming barriers to sales

If you think about it, there are three fundamental marketing barriers to your product’s success:

– Healthcare professionals haven’t heard of it (awareness)
– They may not understand it (understanding)
– They don’t believe it (belief).

Far from being insurmountable obstacles, these barriers actually give you the overarching communication goals for your e-detailing presentation.

So how to create the adoption ladder and structure the presentation? Read more: http://bit.ly/1xF6piP

This content was provided by Anthill Agency