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- PMLiVE

Perspective on the power of insight

April 13, 2018 | Brand Strategy, Brand Teams, Customer Experience, Data, Innovation, Patient-centric, Positioning and messaging, Social Listening, Strategy, User Research, brand development, customer research, design thinking, digital analytics, insight, journey map, persona, personalisation, portfolio planning, social media, user design, user experience, user testing 

In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

How well do you know your customers?

Good insight gives you the tools to create innovative products and services that meet customers’ needs at the point of need, transforming lives. However, many organisations find distilling large swathes of data into meaningful insights challenging.

At Blue Latitude Health insight sits at the heart of everything we do, which is why we’ve devoted the latest issue of our ‘Perspective’ magazine to its mighty power.We have gathered our in-house experts and distilled their wisdom into tools, tips, and practical guidance to help you harness the power of insights for your brand.Download the magazine to learn:

  • The definition of insight
  • Tools for easily bringing your research to life
  • How to turn data into brand strategy
  • Simple digital analytics tools to take your research to the next level
  • Why social media is crucial for understanding your market
  • 7 tips for user testing
  • The art of storytelling for brands
  • How to change behaviours using customer journeys
  • A top tool for creating personalised campaigns
  • The secret behind true innovation – it’s not what you think. 

- PMLiVE

Download the magazine from Blue Latitude Health    

This content was provided by Blue Latitude Health