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Virtual Speaker Program: A Customer Story

Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions.

In this follow-up Longitudinal Expert Engagement Plan™ (LEEP™), our client leveraged Impetus Digital’s cutting-edge virtual tools, all-in-one platform, and white-glove digital and strategic services to co-develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions.

Our client’s main objectives were to:

  1. Build on the insights from a previous virtual advisory board LEEP™ by engaging the same group of advisors in the development of a virtual speaker program related to fertility medicine.
  2. Determine the most effective and interesting topics, structure, and delivery format, as well as how to best measure the success of the speaker program.
  3. Co-create a Medical-approved slide deck, including two rounds of asynchronous and synchronous reviews.
  4. Plan and execute virtual events for 7 regional groups of community physicians (general practitioners), each led by one of the expert speakers.

To learn more about our client’s approach and the outcomes of this project, access the full customer story here.

14th July 2021

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