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Why can’t we use Google Maps to understand patient journeys?

Patient experiences are diverse and dynamic. Mapping patient journeys enables us to unlock salient insights and redesign care pathways.

- PMLiVE


The data privacy controversy has highlighted how much information can now be collected about each of us.

Discovering the ‘Your timeline’ function in Google Maps was an eye opener; all the details of my movements since the purchase of my android phone were mapped out by date and location.[1]

If only mapping the interaction a patient has with their healthcare touchpoints was as easy, avoiding the roundabouts and blind alleys, and fast-tracking sufferers to treatment success.

However, characterising the nuances of the care pathway from initial signs and symptoms requires carefully designed multi stakeholder primary research studies if real-world insights are to be generated.

Patient journeys are messy, much like the detour taken in my Google Map Timeline above; individual experiences vary and need to be captured to enable appropriate solutions to be developed.Insights from a recently conducted Porterhouse Insights quantitative study into a poorly defined disease highlights the range of experiences patients may undergo – in this case, only French GPs broadly agree that they are the main stakeholders in the management of these patients.

- PMLiVE

Nonetheless, well-designed, insightful, strategic Patient Journey Mapping allows biopharmaceutical companies to develop strategies that address the needs of all key stakeholders and that, importantly, avoid pitfalls.

For a conversation about how we can help generate actionable insight, drop me a line at Porterhouse Insights: fabrice.allum@porterhouseinsights.com


[1] easily erased

Fabrice Allum
by Fabrice Allum
Managing Director
Porterhouse Insights

This content was provided by Porterhouse Medical Group