Last summer half the population of the UK chose to use nature to cope with pandemic stress.
And with good reason.
There’s a huge amount of empirical research showing that connecting with nature effectively tackles mental ill health. So this year, that’s what Mental Health Awareness Week is all about.
While it can be hard to enjoy nature, especially when we spend so much of our lives working, it will benefit you and your staff.
In this article we outline how you can boost staff wellbeing in your agency. But first…
Why is it so hard to connect with nature?
Sadly, opportunities for us to engage with nature are decreasing – in quantity and quality. Things like urbanisation and modern-day digital distractions (especially since COVID-19 hit) all play a part in our sedentary, city lifestyles. By 2050 two in every three people will live in a city or town.
These things already separate us from nature, but when you add work pressures and the time we spend at the office in front of a screen, it’s no wonder our wellbeing suffers.
So what can we do? How can you as an agency leader support your team?
Simple ways to boost staff wellbeing with nature
People spend around 25% of their lives from the age of 21 to 65 at work. And as agency leaders you have a duty to provide decent wellbeing support for your employees.
Here are five ideas to get you started:
Fact: Turnover at agencies is high – a staggering 30% per year – which means your team building and maintenance needs to be ongoing. But you don’t have to do it in the office…
Fact: Many of our agency HQs are in large towns and cities with less green space and more pollution. This means you’ll probably favour digital screens over accessing outdoor space…
Fact: Wellbeing must be central in leadership (read more here) and it depends on four things: happiness (enjoyment, purpose), self-actualisation (accomplishments, wisdom), resilience (coping, problem solving), healthy relationships (open, honest, balanced)…
Fact: In comms we have many meetings. But running them for the sake of it is costly, frustrating and keeps us all inside for longer than necessary…
Fact: Summer parties can be wild in comms! Yet for some they end up being stressful and often encourage ‘one too many’. The vibe may be completely at odds with your wellbeing policy. So…
A note of caution…
If you’re simply thinking of sticking a pot plant on everyone’s desk as a nod to nature, think again. It’s not enough to play short-term lip service to a long-term issue. Your team expects and deserves more…
How fox&cat can help
At fox&cat we fully understand agency life and can create a bespoke package to help you manage pressure – including wellbeing and team building events.
We use our adaptTM planning framework to understand the root causes of pressure in your business, then provide client service, training, leadership support and wellbeing initiatives.
Our next article on wellbeing will be out on 25th May – meanwhile, there’s more information on our website.
And now I leave you with this question: What will you do this week to help your team embrace nature?
Fox&cat works with brave, forward-thinking agencies who accept that things aren’t perfect and never will be. With those who want to make positive and lasting change. And with those who aren’t afraid to tackle pressure as a holistic issue. If that’s you do get in touch.
Article references available upon request
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