Please login to the form below

CRYOPORT APPOINTS MIND+MATTER AS PART OF A GLOBAL BRAND DEVELOPMENT TENDER

Cryoport Inc has appointed creative communications agency Mind+Matter, an Ashfield Health company, part of UDG Healthcare as its strategic marketing partner to support the rebrand of the entire business alongside a strategic communications plan.

Cryoport Inc has appointed creative communications agency Mind+Matter, an Ashfield Health company, part of UDG Healthcare as its strategic marketing partner to support the rebrand of the entire business alongside a strategic communications plan.

Cryoport Inc is the leading global provider of temperature-controlled supply chain solutions and products to the life sciences industry. Its capabilities provide a comprehensive temperature-controlled solution for high-value and/or irreplaceable regenerative medicines and biopharmaceuticals in a cryogenic or temperature-controlled state. They are the third largest healthcare speciality logistics provider in the world and provide their customers with an end-to end support across the cell and gene therapy value chain.

The account will be led by Mind+Matter Associate Director, Katy Etchells, alongside Director of Experience Jon Buckley, Senior Strategist Emma Lea and Adam Hayes, Associate Creative Director.

Cryoport Systems, Allie Gerber, Director of Marketing, Cryoport systems: “Cryoport is at an important moment in its evolution, we have established ourselves as a reliable supply chain solutions business for the life sciences and we want to invest more in our development. We selected Mind+Matter to support our brand journey based on their global capability, extensive industry experience, smart approach to rebranding methodologies, emphasis on insights and KPIs and the ability to bring the human touch to brand storytelling. We are very excited to partner with the team to support the next phase of our global brand roll out.”

Katy Etchells, Associate Director at Mind+Matter adds: “We are thrilled to be working with Cryoport Inc, the clear market leader in regenerative medicine supply chain solutions as part of such an important and timely rebrand.  Our approach to brand development will add value by effectively articulating the overarching Cryoport vision, message development and building an iconic visual identity to support Cryoport’s expansion.”

12th March 2021

Share

Company Details

Mind+Matter

+44 (0)1273 712000

Contact Website

Address:
Sovereign House
Church Street
Brighton
East Sussex
BN1 1UJ
UK

Latest content on this profile

MAKING THE FIRST YEAR MATTER
*Mind+Matter closes its first year of business celebrating more than £4 million of new business wins in the UK *The global agency launched in Jan 21 has also been awarded a ‘Communique’ award for ‘Excelling in multi-channel campaigns’ for its work with CSL Behring, alongside six further award commendations and wins  *The agency offers a ‘health first, sector second’ approach with access to sector experts with unparalleled breadth and depth of capabilities *The growth has led to more than 60 new hires globally, and senior promotions to the UK leadership team alongside the launch of Gravity.ai - a first of its kind global healthcare intelligence data platform
Mind+Matter
ASHFIELD HEALTH LAUNCHES HEALTH INTELLIGENCE PLATFORM, GRAVITY.AI
Dynamic data-driven solution unlocks deeper insights and powers stronger omnichannel experiences.
Mind+Matter
'Smear Word' campaign for Roche aims to break taboos and save lives
An all-female team at Mind+Matter has created a campaign for Roche that takes a tongue-in-cheek approach to tackle taboos about going for a smear test.
Mind+Matter
CRYOPORT APPOINTS MIND+MATTER AS PART OF A GLOBAL BRAND DEVELOPMENT TENDER
Cryoport Inc has appointed creative communications agency Mind+Matter, an Ashfield Health company, part of UDG Healthcare as its strategic marketing partner to support the rebrand of the entire business alongside a strategic communications plan.
Mind+Matter
Ashfield Healthcare Communications rebrands as Ashfield Health
Ashfield Health, part of UDG Healthcare plc, announces transformational changes including the unveiling of a new Global President, a rebrand, and the launch of two new global agencies.
Mind+Matter
A MERGER THAT MATTERS
Pegasus, Ashfield Digital and Creative and Cambridge Biomarketing relaunch as Mind+Matter     ‘First-in-class’ global agency conceived to confront the toughest challenges in healthcare and wellness   New global agency offers 24/7 access to sector experts with ‘unparalleled breadth and depth’ of capabilities    The launch of Mind+Matter is one the transformational initiatives being announced as part of the rebranding of parent company Ashfield Healthcare Communications to Ashfield Health
Mind+Matter