CRYOPORT APPOINTS MIND+MATTER AS PART OF A GLOBAL BRAND DEVELOPMENT TENDER

Cryoport Inc has appointed creative communications agency Mind+Matter, an Ashfield Health company, part of UDG Healthcare as its strategic marketing partner to support the rebrand of the entire business alongside a strategic communications plan.

Cryoport Inc is the leading global provider of temperature-controlled supply chain solutions and products to the life sciences industry. Its capabilities provide a comprehensive temperature-controlled solution for high-value and/or irreplaceable regenerative medicines and biopharmaceuticals in a cryogenic or temperature-controlled state. They are the third largest healthcare speciality logistics provider in the world and provide their customers with an end-to end support across the cell and gene therapy value chain.

The account will be led by Mind+Matter Associate Director, Katy Etchells, alongside Director of Experience Jon Buckley, Senior Strategist Emma Lea and Adam Hayes, Associate Creative Director.

Cryoport Systems, Allie Gerber, Director of Marketing, Cryoport systems: “Cryoport is at an important moment in its evolution, we have established ourselves as a reliable supply chain solutions business for the life sciences and we want to invest more in our development. We selected Mind+Matter to support our brand journey based on their global capability, extensive industry experience, smart approach to rebranding methodologies, emphasis on insights and KPIs and the ability to bring the human touch to brand storytelling. We are very excited to partner with the team to support the next phase of our global brand roll out.”

Katy Etchells, Associate Director at Mind+Matter adds: “We are thrilled to be working with Cryoport Inc, the clear market leader in regenerative medicine supply chain solutions as part of such an important and timely rebrand.  Our approach to brand development will add value by effectively articulating the overarching Cryoport vision, message development and building an iconic visual identity to support Cryoport’s expansion.”