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EVOKE MIND+MATTER BROADENS STRATEGIC CAPABILITY WITH FULL-SERVICE RESEARCH & INSIGHTS OFFERING
Headed up by Research Director, Angela McMean, the Evoke Mind+Matter Insights division comprises a team of primary research specialists focused on delivering meaningful, data-driven insight that supports the agency’s mission to drive measurable behaviour change.
Evoke Mind+Matter has continued to strengthen its integrated marcomms offering with the expansion of its in-house market research capabilities.
Headed up by Research Director, Angela McMean, the Evoke Mind+Matter Insights division comprises a team of primary research specialists focused on delivering meaningful, data-driven insight that supports the agency’s mission to drive measurable behaviour change.
Angela McMean, Research Director at Evoke Mind+Matter said: “Our team of research experts are specialists in research methodologies and data analytics. We design and deliver bespoke qualitative and quantitativestudies that include patient, healthcare professional and consumer behaviour analysis, social media and sentiment analysis, market understanding, creative concept and message testing, audience segmentation, real world evidence and communications measurement and evaluation.”
The Evoke Mind+Matter insights division sits within the strategy team headed up in the UK by Simon Grist, Strategy & Insights Director.
Simon Grist, UK Strategy & Insights Director at Evoke Mind+Matter said: “We pride ourselves on delivering against our mission to create meaningful experiences that drive meaningful change. The expansion of our research offering reinforces our commitment to delivering evidence-based strategic programmes built on actionable insights and proven behavioural interventions.”
Evoke Mind+Matter launched a year ago with a fresh, fearless vision of what healthcare communications could be. It closed 2021 with £6m of new business, 200 per cent growth in average client revenue, 60 new hires, months of investment in a new proprietary tech platform (Gravity.ai) and a unique new proposition to create meaningful experiences driven by data and emotion to ultimately change behaviour.
Company Details
Evoke Mind+Matter
Address:
Sovereign House
Church Street
Brighton
East Sussex
BN1 1UJ
UK
Latest content on this profile
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Evoke Mind+Matter
- EVOKE STRENGTHENS LEADERSHIP TEAM IN EUROPE TO DELIVER MORE INTEGRATED CLIENT SOLUTIONS
- *Corrina Safeio, promoted to Group Managing Director taking on responsibility for Evoke London and Evoke Mind+Matter *Lee Wales, promoted to Deputy Managing Director at Evoke Mind+Matter UK *Holly Ford, promoted to Head of Consumer Communications at Evoke Mind+Matter UK
Evoke Mind+Matter
- EVOKE MIND+MATTER BOLSTERS SENIOR TEAM WITH TRIO OF STRATEGIC HIRES
- *Mohinder Mann joins as Associate Medical Director *Nicole Moores joins as Associate Director, Pharma & Lifesciences *Sharron Woods joins as Associate Director, Animal Health Evoke Mind+Matter has continued to strengthen its global marcomms offering with the addition of three strategic associate level hires.
Evoke Mind+Matter
- EVOKE MIND+MATTER BROADENS STRATEGIC CAPABILITY WITH FULL-SERVICE RESEARCH & INSIGHTS OFFERING
- Headed up by Research Director, Angela McMean, the Evoke Mind+Matter Insights division comprises a team of primary research specialists focused on delivering meaningful, data-driven insight that supports the agency’s mission to drive measurable behaviour change.
Evoke Mind+Matter
- MAKING THE FIRST YEAR MATTER
- *Mind+Matter closes its first year of business celebrating more than £4 million of new business wins in the UK *The global agency launched in Jan 21 has also been awarded a ‘Communique’ award for ‘Excelling in multi-channel campaigns’ for its work with CSL Behring, alongside six further award commendations and wins *The agency offers a ‘health first, sector second’ approach with access to sector experts with unparalleled breadth and depth of capabilities *The growth has led to more than 60 new hires globally, and senior promotions to the UK leadership team alongside the launch of Gravity.ai - a first of its kind global healthcare intelligence data platform
Evoke Mind+Matter
- ASHFIELD HEALTH LAUNCHES HEALTH INTELLIGENCE PLATFORM, GRAVITY.AI
- Dynamic data-driven solution unlocks deeper insights and powers stronger omnichannel experiences.
Evoke Mind+Matter
