Pegasus received three top accolades at the PM
Society Digital Media Awards 2016, including gold for the highly
acclaimed Craft: Best Innovation
award with Biogen’s MS Explorer, and two silvers for the Effectiveness: Digital projects within
healthcare partnerships award and the Craft:
Film award for Boehringer Ingelheim and Roy Castle Lung Cancer Foundation 'Beatbox
Cough' campaign.
Jo Spadaccino, Director and Head of Pharma and Life
Sciences at Pegasus, commented: “We are bowled over by the news of these three
accolades. The two campaigns are very different, but they both trod brave new
ground and required strong multi-disciplinary agency-client partnerships with
the combined passion to try something new and – importantly – the commitment to
see it through to meet ambitious delivery goals. Thanks to great teamwork and
trust we were able to realise our creative ambition and ultimately execute work
that has made a real impact.”
As a leader in multiple sclerosis (MS) treatment,
Biogen wanted to create a compelling congress exhibit stand experience to help healthcare
professionals better understand MS, its impact on people living with the
condition, and the mode of action of one of its MS treatments. In what is
believed to be a world first, this educational content was projected on and
around a real person, live on the exhibit stand, using the latest HD
projection-mapping technology, taking the audience on an interactive journey
through the patient’s body. A video showing MS Explorer can be seen here: https://pmsociety.org.uk/awards/digital/2016/results/innovation.
Sameena Conning, Head of Public Affairs, UK and
Ireland, at Biogen, commented on the win: “It is truly fantastic news that MS
Explorer won the Best Innovation
category at the PM Society Digital Awards. Foremost, judges have acknowledged
our efforts to help MS specialists visualise how MS impacts people, but this
win also showcases Biogen’s position in the industry as the company of
cutting-edge innovation in MS.”
The 'Beatbox Cough' campaign was developed for Boehringer Ingelheim and
Roy Castle Lung Cancer Foundation to help raise awareness of a persistent cough
as a common symptom of lung cancer, and encourage people to visit their GP if
they have a cough that lasts for more than three weeks. The campaign targeted
unsuspecting commuters on the London Underground with an impromptu flash mob,
involving World Champion beat-boxers to highlight that sometimes a cough is not
just a cough. The flash mob, which took a bold and innovative approach to
delivering an important message, was captured on video and shared across
multiple platforms, including YouTube, Facebook and Twitter. The video can be
viewed here: www.youtube.com/watch?v=MbQ04p-7RUI.
Jonathan Fox,
Corporate Affairs Manager at Boehringer Ingelheim, commented on the win: “To pick
up silver in not one, but two, categories is a remarkable accomplishment. The
judges recognised our use of digital and film as mechanisms to help bring lung
cancer, a disease that has one of the lowest survival rates of any cancer, to
the forefront of peoples’ minds during lung cancer awareness week. We are
thrilled with the result.”
Greg Woodley, Marketing
Director at Roy Castle Lung Cancer Foundation, commented further: “Early
recognition of the signs and symptoms of lung cancer is key to preventing this
disease, which is responsible for the deaths of more people in the UK than any
other cancer. Campaign delivery of this level of excellence and innovation
saves lives. We congratulate all involved.”
ENDS
Notes to editors:
Located in Brighton
with a 100-strong team of communications experts, Pegasus specialises in
helping the public and private sector communicate healthy messages through
integrated communications programmes. Focusing on an overall mission to
‘Inspire Healthy Decisions’ and driven by a health first, sector second
approach, Pegasus has a demonstrative track record of creating and implementing
campaigns that inspire change.
The Pegasus approach to
planning starts by investing time understanding the varied nature of decisions
in every area of people’s day to day lives, from the general public through to
the healthcare professionals that treat and the policy makers that shape the
environment in which they work.
The consultancy’s fully integrated approach
blends unrivalled health contacts across the international, national, consumer,
regional and specialist press, with in-house corporate, creative, social and
digital services.
Pegasus
is always on the look-out for talented people who want to inspire healthy
decisions from our base on the south coast.
To find out more, please contact: careers@thisispegasus.co.uk.
For
more information please visit www.thisispegasus.co.uk.