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“Most eye-catching” agency Pegasus scoops the ‘EMEA Healthcare PR Consultancy of the Year’ at Sabre Awards

Pegasus wins the prestigious “EMEA Healthcare PR Consultancy of the Year” award at the recent Sabre Awards in Berlin, organised by The Holmes Report.

Pegasus, an Ashfield company part of UDG Healthcare plc’, was delighted to win the prestigious “EMEA Healthcare PR Consultancy of the Year” award at the recent Sabre Awards in Berlin, organised by The Holmes Report. The judges recognised exceptional integrated offer, their pace of growth and an investment in people and skills.

On the win, judges commented that “With the traditional Rx pharmaceutical business going through a difficult period—relatively few new blockbuster drugs, and a challenging regulatory environment—healthcare PR firms are being forced to look for new avenues of growth, and those looking to the consumer health space have found at least a couple of established competitors taking the lead. Pegasus, based on the south coast of England and focused on “inspiring healthy decisions,” must be the most eye-catching of these”.

The judges recognised an “outstanding pace of growth” in 2015, a milestone achievement of 100 employees who work across a broad range of services, including digital, social and creative and growth through new business from Daiichi Sankyo, Denplan, DuPont, Elanco, GR Lanes, Lloyds Pharmacy and PAGB. 

This isn’t the first time Pegasus has won the EMEA Healthcare PR Consultancy of the Year. Simon Hackett, Managing Director of Pegasus, commented: “The EMEA’s recognition of Pegasus as Healthcare PR Consultancy of the Year in both 2014 and 2016 shows how our ‘health first, sector second’ approach, alongside our mission of ‘inspiring healthy decisions’, continues to be a successful formula. We are proud that unique offering truly helps our clients achieve their goals, and honored that our reputation is regarded among the highest in the industry.

”The win comes shortly after Pegasus received three top accolades at the PM Society Digital Media Awards 2016, including gold for the highly acclaimed Craft: Best Innovation award, and two silvers for the Effectiveness: Digital projects within healthcare partnerships award and the Craft: Film award. 

Pegasus eagerly awaits the 2016 Communique awards, where the team are finalists in three award categories: Excellence in Media Relations (Brand); Excellence in Digital Communications (Consumer Health); and the prestigious ‘Consultancy of the Year’ award.

ENDS

Press enquiries:  Please contact Rebecca Aris or Paul Hutchings at Pegasus on 01273 712 000 or raris@thisispegasus.co.uk / phutchings@thisispegasus.co.uk 

Notes to editors: 

About Pegasus
Located in Brighton with a 100 strong team of communications experts, Pegasus specialises in helping private and public sector organisations communicate healthy messages through integrated communications programmes.  Focusing on an overall mission of ‘inspiring healthy decisions’ and driven by a ‘health first, sector second’ approach, Pegasus has an award-winning track record of creating and implementing campaigns that inspire behavior change.The Pegasus approach starts with strategic planning based on behavior change methodology and blends earned, owned and paid for marketing services including media relations, corporate communications, creative, social and digital. Pegasus develops integrated campaigns which engage multiple audiences from consumers, patients and HCPs to influencers and other stakeholder groups. Pegasus has a strong focus on measuring campaign effectiveness and best practice in evaluation. In May 2016, Pegasus was acquired by Ashfield Commercial and Medical Services, part of UDG Healthcare plc. For further information, please visit www.thisispegasus.co.uk  

About Ashfield 
Ashfield Commercial and Medical Services, part of UDG Healthcare plc, is a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies. The company has 6,000 employees, operates in 18 countries across Europe, North America, South America and Asia and works with more than 250 companies, including all of the world’s top 25 pharmaceutical companies. Its mission is to partner with its clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Ashfield’s provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, event management, digital, creative and pharmacovigilance services.For more information, go to www.ashfieldhealthcare.com 

10th June 2016

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