Last night Pegasus, the UK’s
leading independent health communications consultancy, was crowned EMEA Health Consultancy of the Year 2014 at
the prestigious SABRE
Award ceremony in London.
This high-profile award recognises
excellence in health communications across Europe,
the Middle East and Africa
and superior achievement in branding, reputation and engagement. Selected as winner not only by peers in the health industry
but also by leaders in the FMCG, corporate and financial sectors, the
Brighton-based consultancy successfully beat stiff competition from Red Door,
Virgo and First Light.
Paul Holmes, founder and CEO
of The Holmes Report and judge of the SABRE EMEA Awards said of Pegasus; “Healthcare
PR firms are being forced to look for new avenues of growth, and those looking
to the consumer health space have found at least a couple of established
competitors taking the lead. Pegasus,
based on the south coast of England and focused on ‘inspiring healthy decisions’,
is probably the best of them, a firm with an outstanding
workplace culture and an impressive creative track record. The expansion of the
firm’s digital and social media capabilities was another key factor in its
success.”
Managing Director Lisa
Bradley said; “This is an incredible achievement for us. We’re all delighted,
not only because this acknowledges our established international capability but
also because it recognises how we have evolved and expanded our services in
what has been a challenging time for all in the health industry. We continue to
deliver campaigns that span local, national and international markets; have
created a network of global affiliate agencies across five continents; and now
provide clients with a fully integrated communications offer through our
digital, social and corporate services – all key to our thriving and successful
business.”
Pegasus also won an In2 Innovation SABRE Award for
its ‘Slimewatch’ campaign on behalf of Bayer UK in partnership with Markettiers
4DC and the EMEA Sponsorship Gold SABRE Award for its work with Novo Nordisk on
Team Novo Nordisk.
ENDS
For more information please contact Maria Boiling or Lesley
Fitzpatrick-Feurstein at Pegasus on 01273 712000 or mboiling@thisispegasus.co.uk /lfitzpatrick-feurstein@thisispegasus.co.uk
Notes
to editors
Located in Brighton with a 70-strong team of communications
experts, Pegasus specialises in helping the public and private sector
communicate healthy messages through integrated communications programmes.
Focusing on an overall mission to ‘Inspire Healthy Decisions’ and driven by a health
first, sector second approach, Pegasus has a demonstrative track record of
creating and implementing campaigns that inspire change.
The Pegasus approach to planning starts by investing time
understanding the varied nature of decisions in every area of people’s day to
day lives, from the general public through to the healthcare professionals that
treat and the policy makers that shape the environment in which they work. The
consultancy’s fully integrated approach blends unrivalled health contacts across
the international, national, consumer, regional and specialist press, with
in-house corporate, creative, social and digital services.
Pegasus’s clients currently include GSK, Pfizer, Boehringer
Ingelheim, Bayer, Thornton & Ross, Holland & Barrett, Sanofi, Bio-Oil,
Danone, Homedics, Novo Nordisk and Pierre Fabre.
For more information please visit www.thisispegasus.co.uk.