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Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Excellence In Integrated Product/Brand Communications award at the 2017 Communiqué awards for its work with Thornton & Ross’s Cetraben ‘More Than Just a Cream’ campaign.  

The judges commented that the “ambitious submission was a really powerful example of an integrated campaign that delivered an impressive strategy.” They added that the campaign “had an amazing use of different tactics and tools” and that “clear objectives, united with its business goal and demonstrated customer insight, really stood out.”

Using a creative activation theme of ‘Improve your SKIN-telligence’, Pegasus launched an insightful and integrated campaign that positioned Cetraben (an emollient) as an enabler brand. The campaign encompassed social, PR and digital to help make Cetraben the fastest growing brand in its market for two consecutive years, outperforming all competitors by some margin to achieve sales that far exceeded targets.

Pegasus won the award by focusing beyond the Cetraben brand. It took the bold step to help first, sell later, creating an emotional connection with its target audience by acting as a caring, authoritative brand that is genuinely helping to improve the lives of people with problematic skin.

Emma Haworth, Cetraben Brand Manager at Thornton & Ross, commented: “This was a fantastic achievement for us and shows what is achievable when the customer’s needs are put first. It was a pleasure to work with Pegasus on the campaign and we’re excited about the next phases of this project with the team.”

Jo Spadaccino, Director and Head of Pharma & Life Sciences at Pegasus, commented: “Winning this award is an amazing achievement for the Thornton & Ross team who delivered such a compelling campaign with a distinct approach. It is particularly rewarding for us here at Pegasus as this is a campaign that exemplifies our mission to inspire healthy decisions though truly integrated communications – from robust strategic planning through to delivery.”  

Fixed on its course to inspire healthy decisions through creative integrated communications, Pegasus has built a team of 110 people working with a ‘health first, sector second’ approach. The agency’s capability now spans research & insights, strategic planning, media & influencer relations, creative services, digital & social marketing and corporate services.

The 2017 Communiqué awards is a significant milestone for Pegasus; marking its fifth consecutive year being a finalist, highly commended or winner of the hotly contested Consultancy of the Year award.


For more information about Pegasus, supporting imagery, or to arrange an interview, please contact Rebecca Aris on +44(0) 1273 712 034 /

About Pegasus Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching campaigns across industries and channels in a health first, sector second approach. 110 specialists span earned and owned channels, technologies, and audiences ranging from consumers to healthcare professionals. And as part of Ashfield Healthcare Communications, we have a global footprint across 21 countries and every conceivable therapy and service area. Being plugged in to this wider network means we’re able to provide end-to-end solutions to healthcare organisations across the world.  In 2016, we were proud to receive five ‘Consultancy of the Year’ titles. For more information, go to   

About Ashfield Healthcare Communications
Ashfield Healthcare Communications, part of UDG Healthcare plc, provides global solutions for clients, adding value through unique insights and tailored, scientifically rigorous, multichannel, healthcare communications offerings. Its mission is to improve lives by helping healthcare professionals and patients get the medicines, knowledge, and support they need. Ashfield Healthcare Communications’ multichannel and specialist agencies include ACUMED, Ashfield Digital & Creative, Ashfield Healthcare Communications K.K., BlueMomentum, CircleScience, Clinical Bridges, CodonMedical, FireKite, Galliard, Gardiner-Caldwell Communications, GeoMed, iMed Comms, Infusion, InterPhase Consult, Nyxeon, Pegasus, Physicians World Europe, QXV Comms, Scientific Connexions, Seren Communications, StemScientific, Watermeadow Medical, and Zoetic Science. For more information, go to  

About Ashfield
Ashfield Commercial & Medical Services, part of UDG Healthcare plc, is a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies. The company has 6,000 employees, operating in 22 countries and delivering services in over 50 countries across Europe, North America, South America and Asia and works with more than 250 companies, including all the world’s top 25 pharmaceutical companies. Its mission is to partner with its clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Ashfield’s provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, event management, digital, creative and pharmacovigilance services. For more information, go to  

12th July 2017


Company Details


+44 (0)1273 712000

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Sovereign House
Church Street
East Sussex

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