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Pegasus scoops five ‘Consultancy’ wins, making 2016 a stellar year for the health comms consultancy
Pegasus, an Ashfield company, part of UDG Healthcare plc, last night scooped its fifth ‘consultancy’ award of the year at the PRCA Awards in London’s Park Lane where it secured the title of Specialist Consultancy of the Year 2016.
Pegasus’ award-winning season started in Berlin in June where it picked up the title of EMEA Healthcare PR Consultancy of the Year at the SABRE Awards. The consultancy then went on to add the esteemed Communique Communications Consultancy of the Year award to its honors in July. In October, the company was crowned both Specialist Consultancy of the Year at the PR Week UK Awards and Global Healthcare PR Consultancy of the Year at the Global SABRE Awards. Last night’s win cemented its position as the UK’s leading integrated healthcare communications consultancy.
Pegasus has a mission to ‘inspire healthy decisions’ through its own brand of integrated communications. The consultancy take a ‘health first, sector second’ approach to its work and its campaigns are informed by its proprietary CHANGE planning model, developed from UCL’s COM-B behaviour change theory.
Simon Hackett, Managing Director at Pegasus, commented: “We are all totally blown away by this news and are delighted to have received five such prestigious consultancy titles! Our success has certainly been a result of our truly integrated offer, our robust approach to planning, our creative thinking, and a focus on best of breed client servicing. But most of all, it’s down to our fantastic people who this year, with pride, enthusiasm and a real dedication to our mission of inspiring healthy decisions, have delivered some of the most creative, persuasive and challenging campaigns to have come out of our industry, all made possible by the support of our clients.”
Pegasus was acquired by UDG Healthcare plc in April 2016 and has joined Ashfield Healthcare Communications, part of the Ashfield Commercial & Medical Services division. For further information, please visit www.thisispegasus.co.uk or www.ashfieldhealthcare.com.
ENDS
Press enquiries:
Please contact Amy Simmons at Pegasus 01273 712 000 asimmons@thisispegasus.co.uk
Notes to editors
About Pegasus Located in Brighton with a 110-strong team of communications experts, Pegasus specialises in helping private and public sector organisations communicate healthy messages through integrated communications programmes. Focusing on an overall mission of ‘inspiring healthy decisions’ and driven by a ‘health first, sector second’ approach, Pegasus has an award-winning track record of creating and implementing campaigns that inspire behaviour change. The Pegasus approach starts with strategic planning based on behaviour change methodology and blends earned, owned and paid for marketing services including media relations, corporate communications, creative, social and digital. Pegasus develops integrated campaigns which engage multiple audiences from consumers, patients and HCPs to influencers and other stakeholder groups. Pegasus has a strong focus on measuring campaign effectiveness and best practice in evaluation. In April 2016, Pegasus was acquired by Ashfield Commercial and Medical Services, part of UDG Healthcare plc. For further information, please visit www.thisispegasus.co.uk
About Ashfield Ashfield Commercial & Medical Services, part of UDG Healthcare plc, is a global leader in providing outsourced healthcare services to pharmaceutical, device and biotech companies. The company has 6,000 employees, operating in 22 countries and delivering services in over 50 countries across Europe, North America, South America and Asia and works with more than 250 companies, including all the world’s top 25 pharmaceutical companies. Its mission is to partner with its clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need. Ashfield’s provides contract sales teams, customer service reps, medical science liaison officers, remote detailing, nurse educators, medical information, healthcare communications, market access, market research, training, event management, digital, creative and pharmacovigilance services. For more information, go to www.ashfieldhealthcare.com
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Evoke Mind+Matter
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