Pegasus was also highly commended for Communiqué Agency of the Year 2018
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Pegasus, an Ashfield company, part of UDG Healthcare
plc, is delighted to have won the Excellence In Public Health Communications and the Excellence in Media Relations awards at the 2018 Communiqué awards for its ‘Small Talk Saves Lives’ campaign. Pegasus
also received Highly Commended for the prestigious Communiqué
Communications Consultancy of the Year award.
‘Small Talk Saves Lives’ is a suicide prevention campaign developed in
partnership with Network Rail, Samaritans, British Transport Police and the
wider rail industry. The campaign was the first time rail travellers had been
openly asked to spot, report or intervene in order to help reduce suicide – a
significant shift in focus for this collective of organisations.
‘Small Talk Saves Lives’
tells the real story of suicide prevention, and every aspect has been developed
and shaped by experts, people with experience of suicidal thoughts and those
bereaved by suicide. Of the 5m+ views, over 60% were driven organically and the
300,000+ comments and likes were all testament to the level of engagement it
generated. As a result of the campaign, one in two people who’d seen it said
they would be more likely to intervene to help someone at risk of suicide.
For the Excellence in Public Health Communications
award, the judges stated that it was an “excellent campaign with clear goals
and a genuine need”. They praised the campaign for being “outcomes driven” as
well as for it generating a meaningful response, with good social metrics and a
strong range of stakeholder groups.
For the Excellence in Media Relations award, Pegasus was recognised by
the judges for a “well-thought out campaign that was really
clever”. They stated that “the team’s sensitive approach along with fantastic
insights and prolific experts really made this campaign impressive. The judges
truly loved this entry.”
Stuart Hehir, Creative Director at Pegasus, commented: “Our mission is to
inspire healthy decisions through behavior change and our work on ‘Small Talk
Saves Lives’ exemplifies this mission in the truest sense. It is not often you
can see a campaign that has such an impact on people’s lives, but this is one
such campaign. In fact, we are already starting to hear reports where people
have intervened on the railway and potentially saved a life.”
Fixed on its course to inspire healthy decisions through creative
integrated communications, Pegasus has built a team of nearly 140 people
working with a ‘health first, sector second’ approach. The agency’s capability
spans research & insights, strategic planning, media & influencer
relations, creative services, digital & social marketing and corporate
services.
For further information on Pegasus’ wins, please click the links below:
·
Excellence In Public Health Communications
·
Excellence in Media Relations
·
Communiqué Communications
Consultancy of the Year
ENDS
For more information about Pegasus, supporting imagery, or to
arrange an interview, please contact Rebecca Aris on +44(0) 1273 712 034 / raris@thisispegasus.co.uk
NOTES TO EDITORS
About Pegasus
Pegasus inspires healthy decisions through
creative, inspirational and integrated communications. Working with ambitious
clients, we deliver big ideas and far-reaching campaigns across industries and
channels in a health first, sector second approach. 140 specialists span earned
and owned channels, technologies, and audiences ranging from consumers to
healthcare professionals. And as part of Ashfield Healthcare Communications, we
have a global footprint across 21 countries and every conceivable therapy and service
area. Being plugged in to this wider network means we’re able to provide
end-to-end solutions to healthcare organisations across the world. In
2016, we were proud to receive five ‘Consultancy of the Year’ titles. For
more information, go to www.thisispegasus.co.uk
About
Ashfield Healthcare Communications
Ashfield Healthcare Communications, part of UDG
Healthcare plc, provides global solutions for clients, adding value through
unique insights and tailored, scientifically rigorous, multichannel, healthcare
communications offerings. Its mission is to improve lives by helping healthcare
professionals and patients get the medicines, knowledge, and support they need.
Ashfield Healthcare Communications’ multichannel and specialist agencies
include ACUMED, Ashfield Digital & Creative, Ashfield Healthcare
Communications K.K., BlueMomentum, CircleScience, Clinical Bridges,
CodonMedical, FireKite, Galliard, Gardiner-Caldwell Communications, GeoMed,
iMed Comms, Infusion, InterPhase Consult, Nyxeon, Pegasus, Physicians World
Europe, QXV Comms, Scientific Connexions, Seren Communications, StemScientific,
Watermeadow Medical, and Zoetic Science. For more information, go to
www.ashfieldhealthcarecommunications.com