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PEGASUS SCOOPS TWO AWARDS AT COMMUNIQUÉ 2018 FOR ITS ‘SMALL TALK SAVES LIVES’ CAMPAIGN
Pegasus was also highly commended for Communiqué Agency of the Year 2018
Pegasus, an Ashfield company, part of UDG Healthcare plc, is delighted to have won the Excellence In Public Health Communications and the Excellence in Media Relations awards at the 2018 Communiqué awards for its ‘Small Talk Saves Lives’ campaign. Pegasus also received Highly Commended for the prestigious Communiqué Communications Consultancy of the Year award.
‘Small Talk Saves Lives’ is a suicide prevention campaign developed in partnership with Network Rail, Samaritans, British Transport Police and the wider rail industry. The campaign was the first time rail travellers had been openly asked to spot, report or intervene in order to help reduce suicide – a significant shift in focus for this collective of organisations.
‘Small Talk Saves Lives’ tells the real story of suicide prevention, and every aspect has been developed and shaped by experts, people with experience of suicidal thoughts and those bereaved by suicide. Of the 5m+ views, over 60% were driven organically and the 300,000+ comments and likes were all testament to the level of engagement it generated. As a result of the campaign, one in two people who’d seen it said they would be more likely to intervene to help someone at risk of suicide.
For the Excellence in Public Health Communications award, the judges stated that it was an “excellent campaign with clear goals and a genuine need”. They praised the campaign for being “outcomes driven” as well as for it generating a meaningful response, with good social metrics and a strong range of stakeholder groups.
For the Excellence in Media Relations award, Pegasus was recognised by the judges for a “well-thought out campaign that was really clever”. They stated that “the team’s sensitive approach along with fantastic insights and prolific experts really made this campaign impressive. The judges truly loved this entry.”
Stuart Hehir, Creative Director at Pegasus, commented: “Our mission is to inspire healthy decisions through behavior change and our work on ‘Small Talk Saves Lives’ exemplifies this mission in the truest sense. It is not often you can see a campaign that has such an impact on people’s lives, but this is one such campaign. In fact, we are already starting to hear reports where people have intervened on the railway and potentially saved a life.”
Fixed on its course to inspire healthy decisions through creative integrated communications, Pegasus has built a team of nearly 140 people working with a ‘health first, sector second’ approach. The agency’s capability spans research & insights, strategic planning, media & influencer relations, creative services, digital & social marketing and corporate services.
For further information on Pegasus’ wins, please click the links below:
· Excellence In Public Health Communications
· Excellence in Media Relations
· Communiqué Communications Consultancy of the Year
ENDS
For more information about Pegasus, supporting imagery, or to arrange an interview, please contact Rebecca Aris on +44(0) 1273 712 034 / raris@thisispegasus.co.uk
NOTES TO EDITORS
About Pegasus
Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching campaigns across industries and channels in a health first, sector second approach. 140 specialists span earned and owned channels, technologies, and audiences ranging from consumers to healthcare professionals. And as part of Ashfield Healthcare Communications, we have a global footprint across 21 countries and every conceivable therapy and service area. Being plugged in to this wider network means we’re able to provide end-to-end solutions to healthcare organisations across the world. In 2016, we were proud to receive five ‘Consultancy of the Year’ titles. For more information, go to www.thisispegasus.co.uk
About Ashfield Healthcare Communications
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