Pegasus supports unique theatrical performance as part of the 9th UK Dementia Congress

Brought to the UK by Dementia Care Matters, a leading dementia care organisation, and supported by sponsors Pegasus, Bupa and Brunelcare,  ‘Naomi's Flight’ combines theatrical storytelling with daring aerial acrobatics on three suspended metal sculptures to present an intensely personal drama and often humorous perspective of a family coping with age, diabetes, and dementia. Performer, Mara Neimanis, draws on her own experience of her mother's diabetes and dementia and her 81 year old father's challenges as the primary caregiver for her mother, to reveal the enduring bonds and obligations of love as well as a world that is upside down and inside out.  

The first performance of ‘Naomi’s Flight’ forms part of the 9th UK Dementia Congress, the largest annual dementia-focused event in the UK & Europe, which is this year being hosted in Brighton. Further public performances are also being held during the course of this week.   Jo Spadaccino, Director at Pegasus, commented: “We are delighted to be sponsoring such a moving and educational performance, which highlights the challenges both dementia patients and carers are facing every day. 

Our support of the show has been borne out of a shared desire to shine a light on what is fast becoming the biggest health and care problem of a generation, through impactful and creative communications techniques. ”  

ENDS  

For more information please contact Maria Boiling or Amy Simmons at Pegasus on 01273 712000 or mboiling@thisispegasus.co.uk / asimmons@thisispegasus.co.uk  

Notes to editors  

Located in Brighton with a 70-strong team of communications experts, Pegasus specialises in helping the public and private sector communicate healthy messages through integrated communications programmes. Focusing on an overall mission to ‘Inspire Healthy Decisions’ and driven by a health first, sector second approach, Pegasus has a demonstrative track record of creating and implementing campaigns that inspire change.  

The Pegasus approach to planning starts by investing time understanding the varied nature of decisions in every area of people’s day to day lives, from the general public through to the healthcare professionals that treat and the policy makers that shape the environment in which they work. The consultancy’s fully integrated approach blends unrivalled health contacts across the international, national, consumer, regional and specialist press, with in-house corporate, creative, social and digital services.  

Pegasus’s clients currently include GSK, Pfizer, Boehringer Ingelheim, Bayer, Thornton & Ross, Holland & Barrett, Sanofi, Bio-Oil, Danone, Homedics, Novo Nordisk and Pierre Fabre.  

For more information please visit www.thisispegasus.co.uk.