Pegasus's Approach to Measurement Wins 3 Gold’s at 2014 AMEC International Summit in Amsterdam

Pegasus, the UK’s leading independent health communications consultancy, added three awards to its 2014 portfolio at last weekend’s AMEC International Summit 2014 in Amsterdam.  Pegasus won gold for ‘Best Use of a Research Measurement and Evaluation Programme’ in recognition of its drive for best practice and two further Gold awards for a client campaign for Bio-Oil.  

AMEC is the ‘International Association for Measurement and Evaluation of Communication’, a global trade body and professional institute for agencies and practitioners. AMEC currently has more than 120 members in 41 countries worldwide and is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.  

Associate Director Chris Webb, who has spearheaded the measurement best practice drive at Pegasus said; “Our company mission is to ‘Inspire healthy decisions’, a purpose that is grounded in behaviour change. To stay true to this we need to measure the tangible impact that our work is achieving.  Whilst efforts have always been made to ensure best practice in the area of measurement, at the start of last year we made the decision to make a renewed drive and investment in the pursuit of excellence in this area.   

We set out to become known and respected as one of the best communications consultancies in the world when it comes to measurement and this award win is a reassuring sign that we’re on the right track.  

Pegasus also won two gold awards for its client campaign for Bio-Oil (Skin Stories) in the category ‘Best Use of Communication Management’: Business-to-Consumer; and ‘Best Use of Social Media Measurement’.    

ENDS  

For more information please contact Maria Boiling or Lesley Fitzpatrick-Feurstein at Pegasus on 01273 712000 or mboiling@thisispegasus.co.uk / lfitzpatrick-feurstein@thisispegasus.co.uk        

Notes to editors  

Located in Brighton with a 70-strong team of communications experts, Pegasus specialises in helping the public and private sector communicate healthy messages through integrated communications programmes. Focusing on an overall mission to ‘Inspire Healthy Decisions’ and driven by a health first, sector second approach, Pegasus has a demonstrative track record of creating and implementing campaigns that inspire change.  

The Pegasus approach to planning starts by investing time understanding the varied nature of decisions in every area of people’s day to day lives, from the general public through to the healthcare professionals that treat and the policy makers that shape the environment in which they work. The consultancy’s fully integrated approach blends unrivalled health contacts across the international, national, consumer, regional and specialist press, with in-house corporate, creative, social and digital services.  

Pegasus’s clients currently include GSK, Pfizer, Boehringer Ingelheim, Bayer, Thornton & Ross, Holland & Barrett, Sanofi, Bio-Oil, Danone, Homedics, Novo Nordisk and Pierre Fabre.  

For more information please visit www.thisispegasus.co.uk.