Please login to the form below

Pegasus's Approach to Measurement Wins 3 Gold’s at 2014 AMEC International Summit in Amsterdam

Pegasus, the UK’s leading independent health communications consultancy, added three awards to its 2014 portfolio at last weekend’s AMEC International Summit 2014 in Amsterdam

Pegasus, the UK’s leading independent health communications consultancy, added three awards to its 2014 portfolio at last weekend’s AMEC International Summit 2014 in Amsterdam.  Pegasus won gold for ‘Best Use of a Research Measurement and Evaluation Programme’ in recognition of its drive for best practice and two further Gold awards for a client campaign for Bio-Oil.  

AMEC
is the ‘International Association for Measurement and Evaluation of Communication’, a global trade body and professional institute for agencies and practitioners. AMEC currently has more than 120 members in 41 countries worldwide and is regarded as an international mark of excellence in the provision of media evaluation and communication research services to clients.
 

Associate Director Chris Webb, who has spearheaded the measurement best practice drive at Pegasus said; “Our company mission is to ‘Inspire healthy decisions’, a purpose that is grounded in behaviour change. To stay true to this we need to measure the tangible impact that our work is achieving.  Whilst efforts have always been made to ensure best practice in the area of measurement, at the start of last year we made the decision to make a renewed drive and investment in the pursuit of excellence in this area. 
 

We set out to become known and respected as one of the best communications consultancies in the world when it comes to measurement and this award win is a reassuring sign that we’re on the right track.  

Pegasus also won two gold awards for its client campaign for Bio-Oil (Skin Stories) in the category ‘Best Use of Communication Management’: Business-to-Consumer; and ‘Best Use of Social Media Measurement’.    

ENDS
 

For more information please contact Maria Boiling or Lesley Fitzpatrick-Feurstein at Pegasus on 01273 712000 or
mboiling@thisispegasus.co.uklfitzpatrick-feurstein@thisispegasus.co.uk
       

Notes to editors
 

Located in Brighton with a 70-strong team of communications experts, Pegasus specialises in helping the public and private sector communicate healthy messages through integrated communications programmes. Focusing on an overall mission to ‘Inspire Healthy Decisions’ and driven by a health first, sector second approach, Pegasus has a demonstrative track record of creating and implementing campaigns that inspire change.  

The Pegasus approach to planning starts by investing time understanding the varied nature of decisions in every area of people’s day to day lives, from the general public through to the healthcare professionals that treat and the policy makers that shape the environment in which they work. The consultancy’s fully integrated approach blends unrivalled health contacts across the international, national, consumer, regional and specialist press, with in-house corporate, creative, social and digital services.  

Pegasus’s clients currently include GSK, Pfizer, Boehringer Ingelheim, Bayer, Thornton & Ross, Holland & Barrett, Sanofi, Bio-Oil, Danone, Homedics, Novo Nordisk and Pierre Fabre.  

For more information please visit www.thisispegasus.co.uk.
 

23rd June 2014

Share

Company Details

Evoke Mind+Matter

+44 (0)1273 712000

Contact Website

Address:
Sovereign House
Church Street
Brighton
East Sussex
BN1 1UJ
UK

Latest content on this profile

Personalized Oncology: Calling for a New Kind of Partnership:
In the 1990s, biomarkers were the future of personalized medicine and a “lab on a chip” was the holy grail of understanding patient health. As much as past predictions of whole organ transplants and intra-body cameras have been realized, the notion of using measuring an array of protein to better understand a patient’s individual health, current and future, has still eluded us. But maybe for not much longer.
Evoke Mind+Matter
EVOKE STRENGTHENS LEADERSHIP TEAM IN EUROPE TO DELIVER MORE INTEGRATED CLIENT SOLUTIONS
*Corrina Safeio, promoted to Group Managing Director taking on responsibility for Evoke London and Evoke Mind+Matter *Lee Wales, promoted to Deputy Managing Director at Evoke Mind+Matter UK *Holly Ford, promoted to Head of Consumer Communications at Evoke Mind+Matter UK
Evoke Mind+Matter
EVOKE MIND+MATTER BOLSTERS SENIOR TEAM WITH TRIO OF STRATEGIC HIRES
*Mohinder Mann joins as Associate Medical Director *Nicole Moores joins as Associate Director, Pharma & Lifesciences *Sharron Woods joins as Associate Director, Animal Health Evoke Mind+Matter has continued to strengthen its global marcomms offering with the addition of three strategic associate level hires.
Evoke Mind+Matter
EVOKE MIND+MATTER BROADENS STRATEGIC CAPABILITY WITH FULL-SERVICE RESEARCH & INSIGHTS OFFERING
Headed up by Research Director, Angela McMean, the Evoke Mind+Matter Insights division comprises a team of primary research specialists focused on delivering meaningful, data-driven insight that supports the agency’s mission to drive measurable behaviour change.
Evoke Mind+Matter
MAKING THE FIRST YEAR MATTER
*Mind+Matter closes its first year of business celebrating more than £4 million of new business wins in the UK *The global agency launched in Jan 21 has also been awarded a ‘Communique’ award for ‘Excelling in multi-channel campaigns’ for its work with CSL Behring, alongside six further award commendations and wins  *The agency offers a ‘health first, sector second’ approach with access to sector experts with unparalleled breadth and depth of capabilities *The growth has led to more than 60 new hires globally, and senior promotions to the UK leadership team alongside the launch of Gravity.ai - a first of its kind global healthcare intelligence data platform
Evoke Mind+Matter
ASHFIELD HEALTH LAUNCHES HEALTH INTELLIGENCE PLATFORM, GRAVITY.AI
Dynamic data-driven solution unlocks deeper insights and powers stronger omnichannel experiences.
Evoke Mind+Matter