In-house expertise:

• Integrated brand, corporate and internal communications
• Stakeholder engagement: KOLs, patients, influencers, bloggers
• Media relations and social media engagement; digital influencer programmes
• Marketing and comms strategy
• Content development
• Awareness campaigns
• Product lifecycle comms
• Health start-up PR, comms and marketing support

Portfolio of opportunities:

Our healthcare practice is passionate about delivering meaningful, data-driven and creative programmes across multiple channels. We help brands truly connect with their audiences, raising awareness, informing choice and facilitating adoption, at every stage of the product lifecycle.

How do we do it? In a world where everyone’s an expert and every opinion wants cut-through, it’s hard to recognise true influencers and create real connections.

We use insight, sector knowledge and connections to strip away everything but the one thing that truly connects with your audience.

With this clarity we create arresting and creative communications that move people, transform lives and deliver sustainable change.

Previous experience:

Therapeutic areas:

• Allergy
• CNS/mental health
• Cardiovascular health
• Contraception
• Dermatology
• Diabetes
• Diagnostics/medical devices
• Gastroenterology/hepatology
• Haemophilia
• HRT and menopause
• Men's health
• Ophthalmology
• Oncology
• Paediatric health and nutrition
• Pain management
• Respiratory diseases
• Rare diseases
• Rheumatology
• Women’s health

• Acurable
• Alimera Sciences
• Besins Healthcare
• Brain in Hand
• Camcon Medical
• Danone
• Deenova
• Definition Health
• EADV
• Entia
• Gensight Biologics
• Infant & Toddler Forum
• Markel UK
• Moletest
• Novo Nordisk
• Nutricia
• Nutricia Global
• Oysta Technologies
• SOBI

The 7 truths behind successful Healthcare influencer engagement programmes

Pharma companies need to be engaging DOLs in the same way as Key Opinion Leaders (KOLs). But how can companies ensure best practice DOL engagement? Here are Say’s recommended critical factors for success.

Say wins Communiqué Awards for corporate influencer campaign based on life hacks

SAY received the top recognition for the ‘Excellence in Corporate Communications’ and ‘Excellence in Engagement Through Social Media/Digital Channels – Under £50,000’ categories with our “Lift Up Your Everyday with Occupational Therapy (OT) Life Hacks” campaign for the Royal College of Occupational Therapists (RCOT).

The immunotherapy knowledge gap: keeping the patient at the heart of cancer treatment

Advances in cancer treatment are frequent, but how much do we actually understand about these new treatments?

Meeting the experts behind the story: How building a bicycle led to a revolution in respiratory health

Hear from Professor Wladyslaw Wygnanski, inventor of a revolutionary respiratory medical device called BiMOD.

How ‘Greenwashing’ accusations could delay the very changes its supporters demand

Are shouts of companies ‘greenwashing’ to provide a façade of environmental and ethical respectability causing more harm than good? Or should we call out practices that we believe are papering over the cracks to provide a green sheen?

The power of influence in transforming women’s health

Over the past four years HRT prescriptions have doubled in the UK, the cause was turbo charged by the action of celebrities and influencers.

The doctor will text you now: Why healthcare providers cannot underestimate the importance of communicating change

Healthcare communication needs to switch from ‘transmit’ to ‘receive’, listening to what patients need and embracing the plethora of communication tools wholeheartedly.

Can tobacco companies really reinvent themselves as healthcare companies?

A surprising move by key player, Phillip Morris, has called attention to the start of a new era for the tobacco industry. But can tobacco companies reinvent themselves as healthcare companies?

Why you should feel optimistic about the future of healthcare

It has been a difficult year to remain hopeful for those working in the healthcare industry, but there are some reasons to remain optimistic.

Stick or twist? The future of HCP engagement

The Covid-19 pandemic forced companies to be more agile and rethink their value offering when engaging with HCPs, but what does the future of HCP engagement look like?

Stick or twist? Looking at the patient experience as we emerge from the COVID pandemic

The pandemic has given us a glimpse (actually, more of a very long look) at an alternative way of receiving healthcare and engaging with the NHS. And that alternative fits in with 21st century life in a much better way for many of us. So are these changes here to stay?

Stick or Twist? Healthcare brands in a (post) COVID-19 world

How have our perceptions of healthcare brands and our purchasing habits changed during the COVID-19 pandemic?

The impact of 5G on digital marketing

Excitement around the next generation of internet connectivity is mounting, as it promises to revolutionise the way we interact with the world. The question for communications professionals is what will be the impact of 5G on digital marketing?

COVID-19 is redefining the value of ‘critical jobs’: An opportunity for social care?

How to keep your weight under control during lockdown

Brands stepping up to show solidarity during COVID-19

The brands that are stepping up to show solidarity during COVID-19 will be those that are remembered long after pandemic passes.

HARNESSING TECHNOLOGY TO TRANSFORM HEALTHCARE IN THE DIGITAL AGE

Language barriers: Obesity has become a loaded word

All Change: The Challenges of Embracing a Plant-Based Diet

Rick Wilson – Director of Nutrition and Dietetics at Kings College Hospital for 30 years up to his retirement in 2015, BSc. RD (retired) – looks at some of the considerations and challenges of eating a plant-based diet to benefit the planet

Power to the People: Why consultation is key for improved patient outcomes

Meningitis Research Foundation has been working with Say Communications to help boost our public consultation on a Roadmap to Defeat Meningitis. But with over 100 experts providing detailed information on the draft roadmap, why is a public consultation so vital for patient outcomes?

What can soaps do for symptoms awareness?

Brand new to PR? Keep calm and pitch on!

The price of healthy eating

Is Dr Google a 21st-century necessity?

Using storytelling to cut through the chatter in a crowded marketplace

5 Ways to Communicate With Millennials About Healthcare

Londonvelophobia (fear of cycling in London) – debunked

How Helpful are Simple Health Messages?

Australian Flu and the dilemma of naming diseases

How human differences can affect communication success by Samantha Lynne

DISC Consultant Samantha Lynne examines how human differences affect communication success.

Could hackers threaten your health?

Increasing cyber threats mean medical device providers must now take security matters more seriously, writes our Say technology blogger.

Can we ‘outsmart’ smartphone addiction by using it to develop effective health apps?

Are you guilty of repeatedly checking your phone 24/7? Our new blog explores what makes them so addictive and how understanding this may help us develop more effective health apps.

Why I think rare disease companies are more patient-centric

Guest blogger Kamlesh Sheth believes companies that specialise in rare disease tend to be more patient-centric.

Embracing the demands of the empowered ‘consumer-savvy’ patient by Ann Generlich

A Spotlight on Healthcare Communications Advocacy by Alastair Kent

Am I all grown up yet? My first year in a real, adult, full-time job.

Lost for words? Try picturing this… by Mark Spain and Sharon Ombler-Spain

The Two Visual Thinkers' blog about the benefits of recording information visually to engage and educate a variety of audiences.

Take a walk on the wild side!

The Say Comms team are raising money for The Haemophilia Society with a walk-a-thon sponsor them here http://bit.ly/1MtvDO8

Diabetes: Let’s cut the Gordian knot by Debashis Bhattacharya and Kamlesh Sheth

Digital health specialists Aegleio suggest that a culture change is needed to cope with the rise of diabetes in the UK.

B2B social media: a spring 2016 review

Is your social media strategy on point? Take a look at the latest trends in B2B social media.

Why everyone is standing-up to the sitting-down problem

Are the exercise gurus really onto something? Find out how workplace fitness can boost your health and reduce your bum, while helping you become more productive throughout the day.

No one needs to go hungry in London

Our Say blogger returns to St James’s Church Winter Shelter for an overnight shift for the West London Day Centre charity.

Should We Care About Rare Diseases? By Alastair Kent

Alastair Kent, OBE, the Director of Genetic Alliance UK and chair of Rare Disease UK tells us why it’s so important to care about rare disease and why we should show our support on the Rare Disease Day: 29th February 2016

Breaking Down the Barriers to Behaviour Change by Patrick Ladbury

Patrick Ladbury, the Director at the NSMC delves further into the barriers to behaviour change, and offers us tricks of the trade in his second instalment.

Changing faces – overcoming the taboo of marketing to a mature audience

Our new blog highlights the challenges for communicating to consumers who are 50+ and how they must be tackled in order to create marketing opportunities.

I want to ride my bicycle, I want to ride my bike!

Our team’s motivations behind cycling on two static bikes for 282 miles - the equivalent of London to Paris, to raise money for British Dupuytren’s Society. Please donate!

Life hacks to stay safe online

Conducting our cyber lives, we easily forget and probably ignore the dangers our careless online behaviour can cause. Our new blog provides advice on personal IT to help you to remain safe online.

How will child public health be prioritised? by Alison Wall

Public health strategist Alison Wall stresses the importance of child public health as a commissioning responsibility.

Cold weather is yet to start at St James’s Winter Shelter

First shift at the St James’s Church Winter Shelter, cooking dinner for fifteen of London’s homeless, and encourages us all to consider volunteering this winter.

Keeping A&E usage to a minimum – the comms challenges

Say’s latest blog takes a festive trip to A&E, and reflects on the comms challenges facing this overworked department.

2015 was avid for the avocado

In 2015 avocado trended across the media. One Say blogger wonders what PR lessons we can learn from this healthy fruit?

Doctor doctor, where are all the men?

New data show that half of men put off visiting the doctor. Why is this and what can be done to prevent it?

Digital health: Breaking barriers in Health by Debashis Bhattacharya and Kamlesh Sheth

Co-founding directors of Aegleio, Kamlesh Sheth and Debashis Bhattacharya, urge us to welcome digital health.

Celebrities communicating a health or charity message by Jenny Agutter

Call the Midwife star Jenny Agutter talks about the power of celebrity in communicating health and charity messages.

Can Bitcoin make your medical records more secure?

Discover why the data encryption technology 'blockchain' could be the safest option for the future of medical records storage

Communicating the prevention message by Tam Fry

Tam Fry, spokesperson of the National Obesity Forum, discusses how prevention is key to tackling the childhood obesity epidemic in the UK.

Why is behaviour change so difficult? By Patrick Ladbury, Communications Manager at the National Social Marketing Centre.

Patrick Ladbury nudges us to overcome the barriers to behaviour change. Read on to find out.

Why is the UK lagging behind the rest of Europe in cancer survival?

Say Communications, London healthcare PR agency, discusses the latest technologies that will improve cancer survival rates in UK

England may be losers, but is your health a winner?

England is out of the 2015 rugby world cup, but is your health a winner?

Is Technology Harming Your Brain?

Is technology harming your brain? Saycomms healthcare PR team confronts different opinions on how technology affects memories and attention span.

Machine-made humans: a spooky prospect

The healthcare team at Saycomms PR asks if major advances in 3D printing and bioprinting could lead to machine-made humans.

The vitamin D deficiency: should we act?

Healthcare PR agency Say Communications analyses whether headlines are able to trigger a behavioural change with regards to the vitamin D deficiency issue.

Is obesity the new smoking?

Is obesity the new smoking? The healthcare PR team at Say communications analyses the question posed by NHS Chief executive Simon Stevens.

Children, the weight issue and how we deal with this responsibly?

Say Communication, Healthcare PR Agency, looks at how children deal with the weight issue and how we can approach it responsibly.

Longevity but at what price?

Say Communications, healthcare PR agency, analyses the prospect of living to 150 years old, thanks to the anti-ageing biomedical research, and what PR will look like.

Allergies – Always a story

Saycomms looks into the seasonal trend of allergies stories in the media and the communication campaigns launched in UK in 2015.

When is sun safety doing more harm than good?

Say Communications analyses the impact of sun safety campaigns in the news and on consumers

Energy drinks and heart disease

Say Communications analyses the link between energy drinks and heart disease and how the issue has been covered in the media.

23andMe – is DNA screening ethical?

Say Communications reflects on the ethical side of DNA screening.

Blog the brand builder

This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that some businesses see this as a means to do more with less.

Multi-channel communications campaign

“This particular initiative has helped to fill a vacuum, providing the rationale and the tools for change. The enthusiasm and speed of adoption among some of the partners and parents since the launch shows that the programme is already influencing behavioural change and positive engagement. We see this as a blueprint for joint working and social engagement.”
Infant & Toddler Forum corporate supporter

Say Communications is founder and partner of The Plexus Group, a worldwide network of specialized PR companies.
Founded in 2001, The Plexus Group works with international PR, communications, social media and online marketing. Working together with The Plexus Group, companies benefit from tailored and scalable communications solutions, supporting both global and local strategies thus maximising results and budgets.www.plexuspr.com