EPG Health, an IQVIA business, is the publisher of Medthority (www.medthority.com), an independent medical website for healthcare professionals worldwide.
Providing a trusted learning environment, with convenient access to content that supports HCP treatment decisions and patient outcomes, Medthority is funded through pharmaceutical educational grants and sponsorship.
EPG Health has an actionable reach of 1.8 million HCPs globally and provides its clients (including 9 of the top 10 pharma companies) with an integrated toolset to:
Acquire an audience with an established user base and targeted multichannel nurture programmes to grow and sustain engagement
Amplify Key Educational Messages with journeys that support HCP digital content discovery and consumption preferences
Demonstrate value and depth of engagement with meaningful insights aligned to Key Educational Messages (KEMs)
With advanced technology, an established audience and digital expertise (in strategy, user experience, content crafting and data), EPG Health delivers targeted educational programmes for healthcare professionals (HCPs). Individually tailored for customers, our solutions adapt and scale to build audiences, knowledge, trust, loyalty and behaviour change.
Our flagship solution is the ‘Learning Zone’; a bespoke, self-contained and self-directed learning environment, dedicated to a specific disease, condition or treatment approach. Expert-led, it acts as a repository for a broad range of valuable content types and formats to support medical professionals with the information needed to make informed decisions.
Further standalone and integrated solutions include:
Brochures and case studies for all our solutions can be found on the EPG Health website, where you can also book a meeting to discuss your HCP engagement needs.
21Grams, Almirall, Alnylam, Amicus Therapeutics, AstraZeneca, Biogen, Boldscience, Caudex, Clinical Thinking, Convatec, CSL Behring, EMD Serono, GSK, Havas Lynx Group, In Vivo Academy, Ipsen, Janssen, Lupus UK, Merck, Novartis, Philips, Pfizer, Pierre Fabre, Roche, Sandoz, Sanofi, Seagen, Takeda, Teva, ViiV Healthcare
Pushing the boundaries of digital channel delivery in the pharma sector, EPG Health’s new HCP website uses AI to surface credible content aligned to individual HCP search journeys and treatment decisions.
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2022 Optimizer Awards - EPG Health was delighted to receive the Optimizely 'Most Innovative Digital Experience' award at Opticon London 2022, for our independent medical website Medthority
Increasing the reach of our medical education events was important to us. The collaboration created a platform that improved our reach at the congress and for a long time beyond the event itself.
EPG Health did a fantastic job of re-purposing our clinical trial data into a digital format that was exciting and engaging for our key target audience. The content was structured clearly and concisely with extensive interactivity that truly brought the data to life, leading to high HCP engagement and precise user statistics that allowed us to analyse the positive impact that it had on patient outcomes.
Partnering with EPG Health helped us to share medical and scientific content to a broad audience through a very easy to use global website. The team at EPG Health were great at getting content out across a range of channels in a cost-effective, time-saving way. I look forward to working with them in the future.
Marketing communications by EPG Health, including email and social media campaigns targeting our focus groups, meant we could help close the educational gap around this rare disease.
The extent to which we have increased engagement with our target clinical group has more than achieved our objectives. KAMs reported spontaneous mentions from HCPs about the platform and positive feedback on the materials they have downloaded. Overall project management was top-notch, effective and flexible.
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