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Take vital steps to evolve your workforce

Changes to the way the pharma industry goes to market and sells have been mooted for years but so far change has been slow. Experts believe a tipping point is approaching which will see a critical mass of organizations respond to the realities of the new landscape before the end of the decade.
Tomorrow's salesperson covers the concepts and struggles of the new era, to prepare companies and aid them in implementing the changes successfully.

Download your free copy here:

The paper covers:
  • The implications of the KAM strategy: Why you can't just rebadge existing reps as key account managers.
  • An industry under pressure: Economic circumstances, payers pressing organizations to demonstrate value and the evolution of the innovation pipeline.
  • The future is strategic: A move from tactical approaches to the alignment of sales and marketing, segmentation, and technological product innovation.
Download your free copy here:

14th January 2014