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NEWS from Gower Publishing

A new edition from Arthur G. Cook and a new collaboration between Letizia Affinito and John Mack.

Coming soon from Gower....

We are delighted to announce that a second edition of one of Gower's pharma bestsellers - Forecasting for the Pharmaceutical Industry by Arthur G. Cook (ZS Associates) - will be available April/May. 

Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The second edition has been updated throughout and includes a brand new chapter focussing on specialized topics such as forecasting for orphan drugs and biosimilars.


A collaboration between Letizia Affinito (BrandNew MC) and John Mack (aka Pharmaguy - Pharma Marketing News) -
Socialise Your Patient Engagement Strategy will be available July/August

‘An engaged patient is a healthier patient, yet patient-centered activities are just getting started. Affinito and Mack’s book offers extensive and practical advice about how to incorporate digital techniques into marketing and communication strategies is a great introduction to this rapidly expanding focus. A "must read" for anyone involved with moving their organization toward integrated care.’ Joel S. Weissman, Harvard Medical School, USA

All information and ordering details for these titles is available by following the links provided - alternatively browse or order from our website at or email for information. Sign up for free email newsletters for news, updates and exclusive offers at  or our mailing list at

5th March 2015



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Gower Publishing Limited

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