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Case Study: Reducing Travel-Related Emissions and Costs Through Virtual Events

In early 2021, due to COVID-19-related safety concerns and travel and social distancing restrictions, our client needed help to “virtualize” their nationwide, multi-day, multi-business unit internal event with 375 attendees. They wanted to avoid the phenomenon of “Zoom fatigue” and create an experience as engaging and interactive as past in-person events. Specifically, they were looking for a mix of live presentations, on-demand videos, breakout workshops, exhibitor booths, networking, wellness breaks, and social events, along with behind-the-scenes technical and strategic support.

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This content was provided by Impetus Digital

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