Impetus Digital’s Virtual Learning Programs named PM360’s Most Innovative Services of 2022
February 16, 2023 | Innovation, KOLs, PM360, ambassador program, award winning service, education program, innovative services, learning programs, virtual learning
About the Award
Toronto, ON, December 15, 2022 — PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Impetus Digital’s Virtual Learning Programs as one of the most Innovative Services of 2022.
This past year, the Impetus team developed several new tools and services designed specifically for virtual learning, training, and medical education programs. Clients can choose from a variety of asynchronous and synchronous virtual tools to design one-of-a-kind, highly customized learning experiences.
Among the new programs is the Online Community Board offering, which helps facilitate ongoing collaboration and knowledge-sharing among HCPs, payers, patients, or internal stakeholders. Unlike other discussion boards on the market, this solution is designed to function both as a stand-alone program and as an extension to other learning programs conducted on the Impetus InSite Platform®, allowing deeper discussions and follow-up to unanswered questions in a safe, centralized online space.
A second–highly innovative–offering that was recognized by PM360 is Impetus’ Virtual Ambassador Programs wherein three to four key opinion leaders (KOLs) participate as faculty to attend a congress and summarize key abstracts of interest to HCPs from their country or specialty. Impetus then creates multiple outputs from these summaries, including video vignettes, podcast episodes, slide deck summaries, infographic-style digital handouts, and more.
“When used together with our signature “White-Glove™” professional services, our multi-award-winning virtual platform–the Impetus InSite Platform®–can be used for hundreds of different virtual insight-gathering, peer influence, and unaccredited medical education programs,’ explains Vaska Hamanova, Global Business Development Director at Impetus Digital. “Our Ambassador program is a great example of how we can help clients engage and educate their key stakeholders in an innovative, creative way.”
—
Impetus Digital’s Virtual Learning Programs was selected as part of PM360’s 11th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.“
Our goal for this year’s edition of our annual Innovations Issue was to highlight those in our industry who continue to think big as we emerge from the impact of the pandemic,” says Anna Stashower, CEO, Publisher, and Editor-in-Chief of PM360. “Each of this year’s selections fulfills that goal by delivering big ideas that are resulting in exciting developments across the industry, which can include new therapies, healthcare technology, marketing solutions, clinical trial programs, methods to boost adherence, and much more.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. Ultimately, 46 total innovations were featured in the issue. Within the Service category, a total of 6 services were featured.
All of this year’s selections can be found at: https://www.pm360online.com/pm360-presents-the-2022-innovators.
About Impetus Digital
Impetus Digital partners with life science organizations to virtualize their in-person meetings and events through our best-in-class InSite Touchpoints™ and InSite Events™ offerings, delivered with white-glove service and 360° coverage and care. Leveraging our large portfolio of cutting-edge online collaboration tools, clients can seamlessly gather insights from, collaborate with, and provide education to internal and external stakeholders. To find out more about Impetus Digital, visit our website, follow us on LinkedIn, Twitter, or Facebook, or book a demo at meetwithimpetus.com
About PM360
PM360 is the premier, must-read magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision-making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing a full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
This content was provided by Impetus Digital
Company Details
Latest Content from Impetus Digital
Patient Support Program (PSP) Optimization: A Customer Story
Our client was looking to gather detailed feedback on their Patient Support Program (PSP) in order to improve its useability, offerings, and value to patients and caregivers. Working closely with...
Train your brain for success
In this episode of Impetus Digital‘s Fireside Chat series, Natalie Yeadon, Co-Founder and CEO of Impetus Digital sits down with Max Newlon, President of Brain Co. They discuss everything from...
Virtual Patient Steering Committee: A Customer Story
A French pharmaceutical team contacted Impetus Digital to help them establish a Virtual Steering Committee for patients with HIV/AIDS. They wanted to find a way to directly involve patients in...
Leveraging virtual tools to get the most out of hybrid congresses
Tips on how to optimize congress information-gathering...
Closing the Gaps in Telehealth
Anthony Capone, President of DocGo, shares how his company uses last-mile mobile health services and integrated medical transportation solutions to make healthcare more accessible for everyone, including underserved populations.To find...
Investigating the Complexities of the Canadian & Global Health Systems
The Honourable Tony Clement, Co-chair at Reshoring Canada and former Minister of Health, discusses digital transformation, the importance of onshore manufacturing and supply chain operations in Canada, current pharmaceutical regulatory...
Helping Patients Become Active Participants in Their Own Care
Rishi Nayyar, Co-founder & CEO of PocketHealth, explores how releasing medical imaging records straight to patients can result in data moving more ethically, easily, and securely. He also shares his...
The ongoing evolution of Medical Affairs
In the latest episode of Impetus Digital's Fireside Chat series, Natalie Yeadon, Co-Founder and CEO of Impetus Digital talks to Eddie Power, Vice President of North America Medical Affairs, Hospital...
Expanding Access to High-Quality Healthcare
Dr. Jason Cross, Co-founder & Chief Strategy Officer at Rymedi, dives into Connected Health, including how it can be used to expand access to high-quality healthcare, current barriers to its...
Powering Rapid Cognitive Analysis with AI
Dr. Tom Sawyer, CFO at Cognetivity Neurosciences, discusses the benefits of AI-driven dementia detection technology for patients, health care providers, and clinical research.To find out more about Impetus: https://www.meetwithimpetus.comImpetus Digital...